Facebook & Social Media Advertising In Great Neck Estates

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Great Neck Estates, having the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the money?

When you appear in front of people In Great Neck Estates, then what? It really depends on what you would like to achieve. Are we pushing visitors to your website? Are we trying to get people In Great Neck Estates to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your campaign, we can help you to figure out what it is that you need to accomplish.

Remember to talk to our website design agency In Great Neck Estates to work with your business to achieve results. Strong designs created by our website design agency will help and secure results!

Reaching Your Prospects In Great Neck Estates on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting those who have been to your web site before (retargeting);
• Individuals who are enthusiasts of your page;
• Individuals who have very similar pursuits (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, career, job title, area, passions and even more. These individuals end up part of an "audience" which may include any number of people. Facebook does not provide us with that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Great Neck Estates is its ability to reach prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they aren't actively performing a search when they view your advertisement. However, they probably were seeking something similar to what you offer very recently.

The search engines are restricted to the people actually searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Areas

• Are you a lawyer? Medical professional? Home repair company? A restaurant or store?
• For any company who does business locally In Great Neck Estates Facebook is a superb technique to appear in front of your target audience.
• We can target your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in very big ways, by simply focusing on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our Nassau County pay per click ad company, our local ad agency on Long Island, SEO ad agency in Suffolk or remarketing companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars truly will depend on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our New York web site design professionals, our graphic design or our marketing consulting services in Suffolk County contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign operations is the essential component in making the most of your advertising dollars with all online marketing, but particularly with Facebook.

Our lead gen service in Suffolk and services of our display advertising company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063