Facebook & Social Media Advertising In Golden's Bridge

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Golden's Bridge, having the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you get. The question becomes, can it be worth it?

Once you connect with people In Golden's Bridge, then what? It truly depends on what you want to achieve. Are we sending people to your site? Are we trying to get people In Golden's Bridge to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before launching your campaign, we are able to help you to determine precisely what you need to achieve.

Remember to engage our website design agency In Golden's Bridge to help you to maximize results. Effective designs by our website design agency help you and drive results!

Reaching Your Prospects In Golden's Bridge on Facebook

There are many ways to reach an "Audience" on Facebook:

• Focusing on those who have visited your site previously (retargeting);
• Individuals who are followers of your page;
• Prospects who have related interests (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, occupation, job title, location, passions and much more. These people end up part of an "audience" which may consist of many people. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In Golden's Bridge is its ability to appear in front of prospects who are not actively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they are not proactively conducting a search when they view your ad. However, they most likely were looking for something such as what you provide quite recently.

The search engines are restricted to people in fact searching. A person may be considering a lawyer, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Markets

• Are you an attorney? Doctor? Home services company? A restaurant or retailer?
• For any business who does business regionally In Golden's Bridge Facebook is an excellent way to appear in front of your audience.
• We have the ability to target your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, by just targeting the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are searching because they have a actual need. They tend to convert from surfer to lead at a higher rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's attention. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our Nassau County PPC ad consultants, our local ad agency, SEO ad agency in New York or retargeting campaign
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars genuinely depends on the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the market reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our LI website design agency, our graphic design or our advertising consulting services on Long Island contact us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign operations is the critical component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead gen on Long Island and services of our paid ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063