Facebook & Social Media Advertising In East Atlantic Beach

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In East Atlantic Beach, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you get. The concern becomes, is it worth the money?

Once you reach people In East Atlantic Beach, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your site? Are we looking to get people In East Atlantic Beach to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before launching your advertising campaign, we can help you to determine precisely what you need to achieve.

Remember to meet with our website design agency In East Atlantic Beach to help your business to maximize results. Exceptional designs created by our website design experts help you and drive results!

Reaching Your Prospects In East Atlantic Beach on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your website before (retargeting);
• Potential customers who are fans of your page;
• Prospects who may have related passions (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, profession, job title, area, passions and even more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main benefit Facebook offers In East Atlantic Beach is its capability to appear in front of prospects who are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively performing a search when they view your ad. However, they probably were hoping to find something like what you offer quite recently.

The search engines like Google are limited to individuals actually searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Niches

• Are you an attorney? Physician? Home renovation company? A restaurant or merchant?
• For any organization who does business regionally In East Atlantic Beach Facebook is a great technique to appear in front of your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can run a small marketing campaign that functions in huge ways, by simply concentrating on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a downside to Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching because they have a true need. They tend to convert from web surfer to qualified prospect at a higher rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's focus. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our PPC advertising agency, our local ad agency in Suffolk County, SEO ad agency in Nassau County or retargeting agency
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend genuinely depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design experts, our graphic design services in NY or our marketing consulting services on LI contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great campaign management is the essential component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead gen company in Suffolk and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063