Facebook & Social Media Advertising In East Atlantic Beach

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with access to people In East Atlantic Beach, possessing the interests and geo targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted traffic you get. The concern becomes, will it be worth it?

Once you connect with people In East Atlantic Beach, then what? It really depends on what you would like to accomplish. Are we sending visitors to your web site? Are we looking to get people In East Atlantic Beach to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before starting your advertising campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to allow our website design agency In East Atlantic Beach to help you to succeed. Exceptional designs from our website design experts drive success and secure results!

Reaching Your Prospects In East Atlantic Beach on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Targeting individuals who have been to your web site before (retargeting);
• Individuals that are enthusiasts of your page;
• People who have related pursuits (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, career, job title, location, hobbies and more. These individuals end up part of an "audience" which can include any number of people. Facebook doesn't give us that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In East Atlantic Beach is its capability to get to prospects who are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively conducting a search when they view your advertisement. However, they most likely were hoping to find something like what you offer very recently.

The search engines are limited to individuals actually searching. A person may be considering an attorney, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Niches

• Are you a lawyer? Health care provider? Home repair business? A restaurant or merchant?
• For any organization who conducts business locally In East Atlantic Beach Facebook is a superb way to appear in front of your audience.
• We can focus on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small campaign that functions in very big ways, by merely focusing on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing because they have a real need. They tend to convert from surfer to lead at a greater rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's focus. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our pay per click ad company, our local ad agency in Nassau County, search engine optimization consultants in NY or remarketing companies in Suffolk
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars truly depends upon the numbers.

Suppose Bing clicks are $11 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County website design agency, our graphic design experts or our advertising consulting services in Suffolk call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign operations is the essential component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation company in Nassau and services of our display advertising professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063