Facebook & Social Media Advertising In Brookville

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Brookville, with the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you get. The question becomes, will it be worth the money?

When you reach people In Brookville, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your website? Are we hoping to get people In Brookville to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to determine precisely what you really need to accomplish.

Remember to speak with our website design company In Brookville to serve your business to achieve real results. Quality designs implemented by our website design agency help your business and drive results!

Reaching Your Prospects In Brookville on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your site before (retargeting);
• Individuals that are followers of your page;
• Individuals who have very similar passions (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, career, job title, area, passions and more. These people become part of an "audience" which can consist of any number of people. Facebook does not give us that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Brookville is its capacity to appear in front of prospects who are not actively trying to find what you offer. This does not mean they won't have an interest. It just means they are not actively conducting a search when they see your ad. However, they most likely were hoping to find something like what you provide quite recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be in the market for a lawyer, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Markets

• Are you a lawyer? Health care provider? Home repair business? A restaurant or store?
• For any business who conducts business locally In Brookville Facebook is an excellent way to reach your target audience.
• We have the ability to target your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small marketing campaign that functions in very big ways, simply by concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing because they have a genuine need. They tend to convert from web surfer to prospect at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's attention. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our Nassau County PPC ad agency, our local ad professionals in Nassau, SEO ad agency in NY or remarketing campaign
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars truly depends on the numbers.

Suppose Bing clicks are $12 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Long Island web design agency, our graphic design in Suffolk County or our advertising consulting services on Long Island contact us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the essential component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead generation company in NY and services of our paid ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063