Facebook & Social Media Advertising In Bellport

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Bellport, having the interests and geo targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth it?

When you reach people In Bellport, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your website? Are we hoping to get people In Bellport to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before starting your marketing campaign, we can help you to determine what it is that you need to accomplish.

Remember to call our website design agency In Bellport to aid you to maximize results. Quality designs implemented by our website design company help your business and achieve results!

Reaching Your Prospects In Bellport on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting people who have visited your website in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• Prospects who have related pursuits (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, profession, job title, area, hobbies and even more. These people end up part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers In Bellport is its capacity to reach prospects that are not actively looking for what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively conducting a search when they view your ad. However, they probably were seeking something like what you offer quite recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting into Local Market Places

• Are you an attorney? Medical professional? Home services company? A restaurant or retailer?
• For any business who does business locally In Bellport Facebook is a superb way to reach your audience.
• We can concentrate on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a downside to Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing since they have a true need. They tend to convert from web surfer to lead at a higher rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch a person's interest. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our Long Island pay per click ad consultants, our local ad agency in Nassau County, search engine optimization ad agency in Nassau or retargeting agencies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars truly depends upon the numbers.

Suppose Google clicks are $14 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web design consultants, our graphic design experts or our marketing consulting services in Suffolk County call us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the critical component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead generation on Long Island and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063