Facebook & Social Media Advertising In Bellport

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Bellport, with the interests and geography you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The concern becomes, is it worth it?

After you appear in front of people In Bellport, then what? It really depends on what you would like to accomplish. Are we driving visitors to your site? Are we looking to get people In Bellport to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before launching your advertising campaign, we can help you to identify precisely what you need to accomplish.

Remember to engage our website design experts In Bellport to aid your business to achieve results. Great designs designed by our website design agency can help and secure results!

Reaching Your Prospects In Bellport on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Targeting those who have visited your site before (retargeting);
• Individuals who are enthusiasts of your page;
• People who may have similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, occupation, job title, location, interests and more. These people become part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Bellport is its ability to reach prospects who are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they are not actively performing a search when they see your ad. However, they probably were hoping to find something like what you provide very recently.

The search engines are limited to people actually searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Local Markets

• Are you an attorney? Health care provider? Home services company? A restaurant or store?
• For any company who does business locally In Bellport Facebook is a great method to appear in front of your target audience.
• We can focus on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small campaign that behaves in very big ways, by simply focusing on the right prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a downside to Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a genuine need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's attention. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our pay per click advertising consultants, our local advertising agency in Nassau, SEO ad agency or remarketing campaign in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars genuinely will depend on the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design company, our graphic design or our marketing consulting services in Nassau call us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead gen service in NY and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063