Facebook & Social Media Advertising

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people , possessing the interests and geo targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the cost?

Once you reach people , then what? It genuinely depends on what you want to achieve. Are we sending visitors to your web site? Are we trying to get people to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your campaign, we can help you to determine what it is that you really need to accomplish.

Remember to allow our website design agency to work with your business to achieve real results. Powerful designs by our website design agency drive success and drive results!

Reaching Your Prospects on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on those who have visited your web site in the past (retargeting);
• Prospects that are enthusiasts of your page;
• Individuals who may have similar passions (including other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, occupation, job title, location, hobbies and even more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers is its capability to get to prospects that are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It just means they aren't actively conducting a search when they see your advertisement. However, they probably were seeking something similar to what you provide very recently.

The search engines are restricted to people in fact searching. A person may be in the market for an attorney, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Regional Markets

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or merchant?
• For any business who does business locally Facebook is a great way to appear in front of your target audience.
• We are able to focus on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the ability to target. You can run a very small campaign that functions in very big ways, by just focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a problem with Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch someone's interest. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our NY PPC ad consultants, our local ad professionals, SEO experts or retargeting agency
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars truly will depend on the numbers.

Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design gurus, our graphic design in New York or our advertising consulting services in Suffolk contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign operations is the crucial component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation company in NY and services of our paid ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063