Facebook & Social Media Advertising

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people , having the interests and geo targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the money?

When you connect with people , then what? It really depends on what you want to achieve. Are we sending visitors to your site? Are we hoping to get people to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your campaign, we can help you to determine precisely what you really need to achieve.

Remember to talk to our website design experts to serve your business to maximize results. Effective designs from our website design experts can help and achieve results!

Reaching Your Prospects on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your website before (retargeting);
• People that are followers of your page;
• Individuals who have similar passions (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, occupation, job title, location, passions and more. These individuals end up part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, but it will display our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers is its capability to appear in front of prospects who are not proactively looking for what you offer. This does not mean they will not have an interest. It just means they aren't proactively conducting a search when they see your advertisement. However, they most likely were seeking something like what you offer very recently.

The search engines are limited to people actually searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Regional Markets

• Are you an attorney? Health care provider? Home services company? A restaurant or retailer?
• For any organization who conducts business regionally Facebook is an excellent way to appear in front of your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, by just concentrating on the right prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are searching because they have a real need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our Nassau County pay per click advertising agency, our local advertising experts in Nassau, search engine optimization ad agency or remarketing campaign
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars genuinely depends upon the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design professionals, our graphic design services in Nassau County or our advertising consulting services on Long Island contact us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test images, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the critical component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead gen and services of our display advertising advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063