Facebook & Social Media Advertising In Williston Park

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In Williston Park, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the visitors you receive. The concern becomes, is it worth the cost?

After you reach people In Williston Park, then what? It genuinely depends on what you would like to achieve. Are we sending people to your website? Are we looking to get people In Williston Park to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before launching your marketing campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to call our website design agency In Williston Park to help you to achieve results. Powerful designs developed by our website design experts drive success and secure results!

Reaching Your Prospects In Williston Park on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting people who have been to your website before (retargeting);
• Potential customers who are enthusiasts of your page;
• People who have similar passions (including other pages on Facebook);
• Prospects who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, profession, job title, location, passions and more. These people become part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Williston Park is its capability to appear in front of prospects who are not proactively searching for what you offer. This doesn't mean they will not be interested. It simply means they aren't actively performing a search when they view your ad. However, they probably were seeking something such as what you offer quite recently.

The search engines are restricted to the people in fact searching. A prospect may be interested in an attorney, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Markets

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or merchant?
• For any business who does business locally In Williston Park Facebook is a superb method to reach your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that behaves in very big ways, by simply focusing on the right prospects, in the right geography, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a true need. They tend to convert from web surfer to lead at a greater rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's focus. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Suffolk County PPC ad company, our local ad agency on LI, SEO ad agency or retargeting agency in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend really depends upon the numbers.

Suppose Google clicks are $12 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design consultants, our graphic design in Nassau County or our advertising consulting services in Suffolk County contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign operations is the essential component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead generation company in Suffolk and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063