Facebook & Social Media Advertising In Williston Park

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Williston Park, possessing the interests and geo targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, is it worth the money?

Once you appear in front of people In Williston Park, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your website? Are we looking to get people In Williston Park to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before starting your campaign, we can help you to identify precisely what you need to accomplish.

Remember to engage our website design experts In Williston Park to aid your business to succeed. Great designs created by our website design experts can help and secure results!

Reaching Your Prospects In Williston Park on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on people who have been to your web site before (retargeting);
• Prospects who are fans of your page;
• People who have similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, occupation, job title, location, hobbies and even more. These individuals become part of an "audience" which can consist of many people. Facebook does not provide us with that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Williston Park is its capability to reach prospects that are not actively searching for what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively conducting a search when they view your ad. However, they probably were seeking something similar to what you provide very recently.

The search engines like Google are restricted to individuals in fact searching. A person may be considering a lawyer, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Areas

• Are you an attorney? Medical professional? Home renovation company? A restaurant or retailer?
• For any business who conducts business locally In Williston Park Facebook is a superb method to appear in front of your audience.
• We are able to focus on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small campaign that functions in huge ways, by just concentrating on the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (paying for ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're searching because they have a actual need. They tend to convert from surfer to qualified prospect at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our Long Island pay per click advertising agency, our local advertising agency in New York, SEO advertising agency or retargeting campaign in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget truly depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and how the market reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County web design professionals, our graphic design on Long Island or our advertising consulting services in Suffolk contact us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign management is the critical component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation company in Suffolk and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063