Facebook & Social Media Advertising In West Sayville

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In West Sayville, having the interests and geography you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you get. The concern becomes, can it be worth it?

After you connect with people In West Sayville, then what? It really depends on what you would like to accomplish. Are we sending visitors to your web site? Are we trying to get people In West Sayville to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to identify what it is that you need to achieve.

Remember to allow our website design experts In West Sayville to assist you to achieve results. Great designs developed by our website design company drive success and achieve results!

Reaching Your Prospects In West Sayville on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your web site previously (retargeting);
• Potential customers that are fans of your page;
• People that have similar passions (such as other pages on Facebook);
• People who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, profession, job title, location, passions and even more. These individuals end up part of an "audience" which can include many individuals. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In West Sayville is its capacity to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively conducting a search when they view your advertisement. However, they probably were hoping to find something similar to what you provide very recently.

The search engines are restricted to the people in fact searching. A prospect may be in the market for an attorney, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Market Places

• Are you a lawyer? Medical professional? Home repair business? A restaurant or retailer?
• For any business who does business locally In West Sayville Facebook is a great way to appear in front of your target audience.
• We can target your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can run a very small marketing campaign that functions in huge ways, simply by targeting the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching since they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our Nassau PPC advertising agency, our local ad company in Nassau County, SEO ad agency in New York or retargeting companies in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget really depends upon the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our LI web site design agency, our graphic design in NY or our marketing consulting services contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign operations is the essential component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead gen service in Suffolk County and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063