Facebook & Social Media Advertising In West Sayville

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will provide you with the means to access people In West Sayville, with the interests and geo targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you get. The question becomes, can it be worth it?

After you reach people In West Sayville, then what? It really depends on what you would like to accomplish. Are we sending visitors to your site? Are we trying to get people In West Sayville to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your marketing campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to call our website design company In West Sayville to assist you to achieve results. Excellent designs implemented by our website design company will help and drive results!

Reaching Your Prospects In West Sayville on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Targeting people who have visited your web site in the past (retargeting);
• Individuals that are followers of your page;
• Potential customers who may have similar interests (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, occupation, job title, location, hobbies and even more. These people become part of an "audience" which may include any number of people. Facebook doesn't give us that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers In West Sayville is its capacity to appear in front of prospects that are not actively looking for what you offer. This does not mean they won't have an interest. It just means they are not proactively performing a search when they view your advertisement. However, they most likely were seeking something such as what you offer very recently.

The search engines like Google are restricted to the people actually searching. A prospect may be interested in legal counsel, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Regional Areas

• Are you an attorney? Medical professional? Home renovation business? A restaurant or store?
• For any company who conducts business regionally In West Sayville Facebook is a great technique to reach your target audience.
• We can target your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small advertising campaign that behaves in huge ways, simply by concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a real need. They tend to convert from surfer to prospect at a higher rate, since they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's interest. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our PPC ad agency, our local ad agency on Long Island, search engine optimization ad agency in Nassau or remarketing campaign in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars really will depend on the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our NY web design agency, our graphic design or our marketing consulting services on L.I. contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign operations is the crucial component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead generation in Nassau and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063