Facebook & Social Media Advertising In West Sayville

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In West Sayville, having the interests and geo targeting you want.

Of course, everything comes at a price. You must pay Facebook for the visitors you get. The question becomes, is it worth it?

Once you appear in front of people In West Sayville, then what? It truly depends on what you want to achieve. Are we driving people to your site? Are we hoping to get people In West Sayville to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before launching your campaign, we are able to help you to determine what it is that you need to achieve.

Remember to speak with our website design experts In West Sayville to work with your business to maximize results. Great designs implemented by our website design agency will help and drive results!

Reaching Your Prospects In West Sayville on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your site in the past (retargeting);
• Individuals that are followers of your page;
• People who have related pursuits (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, career, job title, location, pursuits and even more. These individuals end up part of an "audience" which may include any number of people. Facebook does not provide us with that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In West Sayville is its ability to get to prospects who are not proactively trying to find what you offer. This does not mean they will not have an interest. It just means they are not proactively conducting a search when they see your ad. However, they most likely were looking for something similar to what you offer quite recently.

The search engines are restricted to the people actually searching. A person may be considering an attorney, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Regional Niches

• Are you an attorney? Doctor? Home repair company? A restaurant or merchant?
• For any company who does business regionally In West Sayville Facebook is a great technique to appear in front of your audience.
• We can target your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, simply by targeting the right prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (paying for ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing because they have a genuine need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's interest. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our Suffolk County PPC ad agency, our local ad experts, SEO consultants or retargeting agency in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget genuinely depends on the numbers.

Suppose Bing clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and the way the market responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design consultants, our graphic design services on Long Island or our marketing consulting services in Suffolk County call us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the critical component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead gen on Long Island and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063