Facebook & Social Media Advertising In West Hempstead

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In West Hempstead, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you get. The question becomes, will it be worth the cost?

After you appear in front of people In West Hempstead, then what? It truly depends on what you want to achieve. Are we driving people to your website? Are we trying to get people In West Hempstead to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before launching your marketing campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to meet with our website design company In West Hempstead to serve you to achieve real results. Strong designs implemented by our website design agency will help and secure results!

Reaching Your Prospects In West Hempstead on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your site in the past (retargeting);
• People that are fans of your page;
• Individuals who may have related passions (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, profession, job title, area, interests and more. These people end up part of an "audience" which may include many individuals. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In West Hempstead is its capacity to reach prospects who are not proactively searching for what you offer. This does not mean they will not have an interest. It just means they are not actively performing a search when they see your advertisement. However, they most likely were looking for something like what you provide quite recently.

The search engines like Google are limited to people in fact searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting to Local Areas

• Are you an attorney? Medical professional? Home services business? A restaurant or retailer?
• For any organization who does business locally In West Hempstead Facebook is a superb method to reach your audience.
• We can target your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a small advertising campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a problem with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing since they have a genuine need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might catch someone's interest. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our pay per click ad agency, our local advertising agency, SEO advertising agency in New York or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars genuinely depends on the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our LI website design experts, our graphic design or our online advertising consulting services in Nassau County contact us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign management is the essential component in making the most of your marketing and advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation company in Nassau and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063