Facebook & Social Media Advertising In West Hempstead

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In West Hempstead, having the interests and geographic targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth the cost?

When you connect with people In West Hempstead, then what? It really depends on what you want to accomplish. Are we sending people to your website? Are we hoping to get people In West Hempstead to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before starting your campaign, we can help you to figure out precisely what you really need to achieve.

Remember to engage our website design agency In West Hempstead to assist you to achieve results. Great designs designed by our website design experts help your business and achieve results!

Reaching Your Prospects In West Hempstead on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your website in the past (retargeting);
• Individuals who are fans of your page;
• People that have similar passions (including other pages on Facebook);
• People who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, career, job title, area, pursuits and even more. These people become part of an "audience" which may include any number of people. Facebook does not give us that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In West Hempstead is its capacity to get to prospects that are not proactively trying to find what you offer. This doesn't mean they won't be interested. It simply means they aren't proactively performing a search when they view your advertisement. However, they most likely were hoping to find something like what you provide quite recently.

The search engines are limited to the people actually searching. A prospect may be interested in legal counsel, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Niches

• Are you an attorney? Medical professional? Home repair company? A restaurant or retailer?
• For any company who conducts business locally In West Hempstead Facebook is an excellent way to appear in front of your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small advertising campaign that functions in very big ways, by simply concentrating on the correct prospects, in the right location, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing since they have a actual need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's attention. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our pay per click ad agency, our local advertising agency in Nassau County, SEO ad agency or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget really depends on the numbers.

Suppose Bing mouse clicks are $12 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County website design company, our graphic design experts in Nassau or our marketing consulting services contact us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign management is the critical component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead gen and services of our display ads professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063