Facebook & Social Media Advertising In Upper Brookville

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Upper Brookville, possessing the interests and geo targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The question becomes, will it be worth it?

Once you connect with people In Upper Brookville, then what? It really depends on what you want to achieve. Are we driving visitors to your site? Are we trying to get people In Upper Brookville to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your marketing campaign, we can help you to figure out what it is that you need to achieve.

Remember to engage our website design experts In Upper Brookville to work with you to achieve results. Strong designs created by our website design experts will help and achieve results!

Reaching Your Prospects In Upper Brookville on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting those who have visited your website before (retargeting);
• Potential customers who are fans of your page;
• People who have related passions (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, career, job title, location, pursuits and more. These people become part of an "audience" which can consist of any number of individuals. Facebook does not give us that list, however it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Upper Brookville is its ability to get to prospects that are not actively trying to find what you offer. This does not mean they won't have an interest. It simply means they aren't proactively conducting a search when they see your ad. However, they most likely were seeking something such as what you provide very recently.

The search engines like Google are limited to individuals actually searching. A person may be considering legal counsel, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Areas

• Are you a lawyer? Health care provider? Home services company? A restaurant or merchant?
• For any organization who conducts business regionally In Upper Brookville Facebook is a great method to reach your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small campaign that functions in very big ways, by merely targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing since they have a real need. They tend to convert from web surfer to lead at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's attention. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our PPC advertising company, our local advertising company, SEO advertising agency in NY or retargeting campaign in New York
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend really depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our NY website design gurus, our graphic design or our advertising consulting services call us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the essential component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead gen in New York and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063