Facebook & Social Media Advertising In Upper Brookville

If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you access to people In Upper Brookville, possessing the interests and geographic targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth the money?

After you appear in front of people In Upper Brookville, then what? It truly depends on what you would like to achieve. Are we driving people to your website? Are we hoping to get people In Upper Brookville to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before starting your marketing campaign, we can help you to figure out precisely what you really need to achieve.

Remember to allow our website design experts In Upper Brookville to work with your business to achieve results. Effective designs created by our website design company drive success and achieve results!

Reaching Your Prospects In Upper Brookville on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your site previously (retargeting);
• Individuals who are enthusiasts of your page;
• People who may have related pursuits (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, occupation, job title, location, hobbies and more. These people end up part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Upper Brookville is its ability to appear in front of prospects that are not actively trying to find what you offer. This doesn't mean they will not be interested. It just means they are not proactively performing a search when they view your advertisement. However, they probably were looking for something like what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Regional Areas

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or store?
• For any business who does business regionally In Upper Brookville Facebook is an excellent method to appear in front of your audience.
• We have the ability to focus on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in very big ways, by merely targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a downside to Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching since they have a real need. They tend to convert from surfer to lead at a higher rate, because they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's focus. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our PPC ad agency, our local ad consultants on Long Island, SEO ad agency or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend truly will depend on the numbers.

Suppose Google clicks are $12 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and how the market responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web site design consultants, our graphic design experts in Suffolk or our marketing consulting services call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the crucial component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063