Facebook & Social Media Advertising In Thomaston

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Thomaston, having the interests and geography you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, is it worth the cost?

When you appear in front of people In Thomaston, then what? It really depends on what you want to accomplish. Are we pushing people to your website? Are we looking to get people In Thomaston to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your marketing campaign, we are able to help you to identify what it is that you really need to achieve.

Remember to call our website design agency In Thomaston to help you to achieve real results. Quality designs designed by our website design agency can help and secure results!

Reaching Your Prospects In Thomaston on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your website previously (retargeting);
• Individuals who are enthusiasts of your page;
• Potential customers that have similar interests (which include other pages on Facebook);
• People who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, career, job title, area, interests and much more. These people end up part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Thomaston is its capability to appear in front of prospects who are not actively looking for what you offer. This does not mean they won't have an interest. It just means they aren't proactively conducting a search when they see your ad. However, they most likely were looking for something such as what you offer very recently.

The search engines are restricted to individuals actually searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Local Markets

• Are you a lawyer? Physician? Home repair company? A restaurant or store?
• For any company who does business locally In Thomaston Facebook is a great technique to appear in front of your target audience.
• We are able to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that behaves in very big ways, by just targeting the right prospects, in the right market, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching because they have a actual need. They tend to convert from surfer to prospect at a greater rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's interest. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our PPC advertising consultants, our local ad agency, SEO ad agency in Suffolk or retargeting agency in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget really depends on the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and how the marketplace responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design in New York or our advertising consulting services on LI call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign operations is the crucial component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead generation service and services of our display advertising company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063