Facebook & Social Media Advertising In Smithtown

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Smithtown, having the interests and geo targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the traffic you receive. The concern becomes, will it be worth the money?

Once you reach people In Smithtown, then what? It truly depends on what you would like to achieve. Are we driving people to your site? Are we hoping to get people In Smithtown to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to determine what it is that you really need to accomplish.

Remember to let our website design company In Smithtown to help your business to maximize results. Exceptional designs developed by our website design company will help and achieve results!

Reaching Your Prospects In Smithtown on Facebook

There are many ways to reach an "Audience" on Facebook:

• Focusing on those who have been to your web site in the past (retargeting);
• Prospects that are fans of your page;
• People who may have very similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, profession, job title, area, pursuits and even more. These individuals end up part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The primary advantage Facebook offers In Smithtown is its capability to appear in front of prospects who are not proactively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively conducting a search when they view your ad. However, they most likely were looking for something like what you provide quite recently.

The search engines like Google are limited to the people actually searching. A prospect may be considering a lawyer, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Market Places

• Are you a lawyer? Doctor? Home renovation company? A restaurant or merchant?
• For any company who does business locally In Smithtown Facebook is a superb technique to appear in front of your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can run a very small advertising campaign that functions in very big ways, by merely focusing on the right prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing because they have a actual need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's focus. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our Long Island PPC ad consultants, our local advertising professionals in Suffolk, SEO ad agency or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend really depends on the numbers.

Suppose Google clicks are $11 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Long Island web site design company, our graphic design on Long Island or our advertising consulting services on LI contact us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign operations is the essential component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation in NY and services of our paid ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063