Facebook & Social Media Advertising In Smithtown

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In Smithtown, with the interests and geography you want.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the money?

Once you connect with people In Smithtown, then what? It truly depends on what you would like to accomplish. Are we sending people to your website? Are we hoping to get people In Smithtown to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before starting your advertising campaign, we are able to help you to identify what it is that you really need to achieve.

Remember to reach out to our website design experts In Smithtown to serve you to succeed. Powerful designs developed by our website design company help your business and secure results!

Reaching Your Prospects In Smithtown on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting those who have been to your site before (retargeting);
• Potential customers that are enthusiasts of your page;
• Prospects that have similar interests (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, profession, job title, area, pursuits and much more. These people become part of an "audience" which may include any number of people. Facebook does not give us that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary advantage Facebook offers In Smithtown is its capacity to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively conducting a search when they view your ad. However, they most likely were looking for something like what you provide quite recently.

The search engines are restricted to individuals actually searching. A prospect may be considering an attorney, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Niches

• Are you a lawyer? Physician? Home renovation business? A restaurant or store?
• For any business who conducts business locally In Smithtown Facebook is an excellent technique to appear in front of your audience.
• We can target your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can run a small campaign that functions in huge ways, by just focusing on the correct prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching since they have a genuine need. They tend to convert from web surfer to prospect at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's interest. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our LI PPC advertising company, our local ad company in NY, SEO ad agency or remarketing agencies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend truly will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Nassau web design agency, our graphic design on Long Island or our marketing consulting services in Suffolk County contact us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign management is the critical component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead generation company in Nassau and services of our display ads professionals in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063