Facebook & Social Media Advertising In Shoreham

If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Shoreham, having the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you receive. The question becomes, can it be worth the cost?

After you appear in front of people In Shoreham, then what? It really depends on what you would like to achieve. Are we sending people to your site? Are we looking to get people In Shoreham to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before launching your advertising campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to meet with our website design experts In Shoreham to serve your business to maximize results. Powerful designs developed by our website design agency drive success and secure results!

Reaching Your Prospects In Shoreham on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your site in the past (retargeting);
• Prospects who are followers of your page;
• People who have very similar interests (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, career, job title, area, passions and even more. These individuals end up part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The main benefit Facebook offers In Shoreham is its capacity to appear in front of prospects that are not actively looking for what you offer. This doesn't mean they will not have an interest. It just means they aren't proactively performing a search when they see your advertisement. However, they most likely were seeking something similar to what you offer very recently.

The search engines like Google are restricted to individuals in fact searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Niches

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or merchant?
• For any business who does business regionally In Shoreham Facebook is a great technique to appear in front of your target audience.
• We can concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, by simply concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a genuine need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's attention. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our PPC advertising agency, our local ad consultants in Nassau, SEO ad agency in Suffolk or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars really depends on the numbers.

Suppose Bing clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web site design agency, our graphic design in NY or our marketing consulting services in Nassau contact us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign management is the crucial component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead generation in Suffolk County and services of our paid ads advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063