Facebook & Social Media Advertising In Sayville

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Sayville, having the interests and geo targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth it?

Once you reach people In Sayville, then what? It really depends on what you would like to accomplish. Are we sending visitors to your web site? Are we trying to get people In Sayville to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your campaign, we are able to help you to identify precisely what you really need to achieve.

Remember to speak with our website design agency In Sayville to serve you to succeed. Great designs from our website design experts help you and secure results!

Reaching Your Prospects In Sayville on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your website previously (retargeting);
• Potential customers that are enthusiasts of your page;
• People that have similar interests (such as other pages on Facebook);
• Prospects who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, profession, job title, area, hobbies and more. These people become part of an "audience" which can consist of many individuals. Facebook does not give us that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers In Sayville is its capacity to appear in front of prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively performing a search when they see your advertisement. However, they most likely were seeking something such as what you provide very recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Markets

• Are you an attorney? Medical professional? Home services business? A restaurant or retailer?
• For any organization who conducts business locally In Sayville Facebook is an excellent method to appear in front of your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small advertising campaign that behaves in very big ways, simply by concentrating on the right prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're searching because they have a actual need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's interest. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our pay per click ad company, our local ad consultants on Long Island, SEO ad agency in Nassau or retargeting agencies on LI
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars truly will depend on the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design professionals, our graphic design or our marketing consulting services contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign management is the essential component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead gen service on L.I. and services of our display ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063