Facebook & Social Media Advertising In Russell Gardens

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Russell Gardens, possessing the interests and geography you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth the money?

When you reach people In Russell Gardens, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your web site? Are we looking to get people In Russell Gardens to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before launching your advertising campaign, we are able to help you to determine what it is that you need to achieve.

Remember to speak with our website design experts In Russell Gardens to assist your business to succeed. Powerful designs implemented by our website design agency help you and drive results!

Reaching Your Prospects In Russell Gardens on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Focusing on people who have been to your website previously (retargeting);
• Individuals that are followers of your page;
• Potential customers who have very similar passions (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, occupation, job title, area, hobbies and more. These individuals end up part of an "audience" which can include any number of individuals. Facebook does not give us that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Russell Gardens is its ability to reach prospects who are not actively looking for what you offer. This does not necessarily mean they will not be interested. It just means they are not actively conducting a search when they view your ad. However, they probably were hoping to find something like what you provide very recently.

The search engines like Google are limited to the people actually searching. A person may be interested in legal counsel, but if they are not performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Market Places

• Are you an attorney? Physician? Home renovation business? A restaurant or retailer?
• For any organization who conducts business regionally In Russell Gardens Facebook is a superb method to appear in front of your audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that functions in very big ways, by just focusing on the right prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a challenge with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching since they have a actual need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's focus. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our Nassau County PPC ad agency, our local advertising agency in Nassau, SEO advertising agency in NY or retargeting companies on LI
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget really depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County website design consultants, our graphic design on Long Island or our marketing consulting services in NY contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign operations is the essential component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead gen service and services of our paid ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063