Facebook & Social Media Advertising In Russell Gardens

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Russell Gardens, possessing the interests and geo targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth it?

Once you appear in front of people In Russell Gardens, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your site? Are we looking to get people In Russell Gardens to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before starting your advertising campaign, we can help you to determine what it is that you really need to accomplish.

Remember to call our website design agency In Russell Gardens to help you to succeed. Powerful designs by our website design experts will help and drive results!

Reaching Your Prospects In Russell Gardens on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on people who have visited your website before (retargeting);
• Individuals that are followers of your page;
• Individuals who have very similar pursuits (which include other pages on Facebook);
• People who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, profession, job title, location, pursuits and much more. These individuals end up part of an "audience" which may include many people. Facebook doesn't provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Russell Gardens is its capability to reach prospects who are not actively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they are not actively performing a search when they see your advertisement. However, they probably were seeking something like what you provide quite recently.

The search engines are limited to the people actually searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Niches

• Are you an attorney? Physician? Home repair company? A restaurant or retailer?
• For any organization who conducts business regionally In Russell Gardens Facebook is a great method to reach your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can run a small marketing campaign that functions in very big ways, by merely focusing on the right prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching since they have a real need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's interest. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our pay per click advertising agency, our local advertising company in NY, SEO ad agency in Nassau County or remarketing agency
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend really will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and the way the market responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design consultants, our graphic design or our marketing consulting services call us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great campaign operations is the crucial component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead gen and services of our display ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063