Facebook & Social Media Advertising In Roosevelt

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Roosevelt, possessing the interests and geography you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth it?

After you reach people In Roosevelt, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your site? Are we hoping to get people In Roosevelt to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before launching your campaign, we can help you to determine precisely what you really need to accomplish.

Remember to engage our website design company In Roosevelt to assist your business to achieve results. Quality designs from our website design experts will help and achieve results!

Reaching Your Prospects In Roosevelt on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Focusing on people who have visited your web site before (retargeting);
• Individuals that are enthusiasts of your page;
• Prospects who may have similar interests (which include other pages on Facebook);
• People who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, profession, job title, location, passions and much more. These people end up part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Roosevelt is its capacity to get to prospects who are not proactively trying to find what you offer. This doesn't mean they won't be interested. It simply means they aren't actively performing a search when they see your ad. However, they most likely were hoping to find something like what you offer quite recently.

The search engines like Google are limited to people in fact searching. A person may be considering an attorney, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting to Regional Market Places

• Are you a lawyer? Physician? Home renovation company? A restaurant or retailer?
• For any business who conducts business locally In Roosevelt Facebook is an excellent technique to appear in front of your audience.
• We can focus on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, by just focusing on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching because they have a true need. They tend to convert from web surfer to lead at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's interest. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our PPC ad agency, our local advertising agency, SEO advertising agency or remarketing agency
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget really depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design in Nassau County or our marketing consulting services in Nassau call us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb campaign operations is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation service on L.I. and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063