Facebook & Social Media Advertising In Roosevelt

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will give you access to people In Roosevelt, having the interests and geographic targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the money?

When you appear in front of people In Roosevelt, then what? It really depends on what you would like to achieve. Are we sending people to your web site? Are we looking to get people In Roosevelt to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before launching your advertising campaign, we can help you to figure out what it is that you need to accomplish.

Remember to speak with our website design agency In Roosevelt to assist you to succeed. Great designs designed by our website design experts help your business and secure results!

Reaching Your Prospects In Roosevelt on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on people who have visited your website in the past (retargeting);
• Individuals that are followers of your page;
• People that have related pursuits (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, career, job title, location, pursuits and much more. These people become part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, however it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Roosevelt is its capability to appear in front of prospects who are not proactively searching for what you offer. This does not mean they won't be interested. It simply means they are not proactively conducting a search when they view your ad. However, they most likely were seeking something such as what you provide very recently.

The search engines are restricted to individuals actually searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Market Places

• Are you a lawyer? Health care provider? Home repair business? A restaurant or retailer?
• For any organization who does business locally In Roosevelt Facebook is an excellent way to reach your target audience.
• We are able to target your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small campaign that behaves in very big ways, by simply targeting the correct prospects, in the right geography, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a true need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's attention. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Suffolk PPC ad company, our local ad agency, SEO ad agency or retargeting agencies
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars truly depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the market reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Long Island web design experts, our graphic design in Nassau or our marketing consulting services in Nassau County call us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign management is the essential component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead gen company and services of our display ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063