Facebook & Social Media Advertising In Rocky Point

If you are hoping to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Rocky Point, possessing the interests and geography you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth the cost?

After you connect with people In Rocky Point, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your site? Are we trying to get people In Rocky Point to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your marketing campaign, we are able to help you to determine what it is that you really need to accomplish.

Remember to let our website design agency In Rocky Point to help your business to maximize results. Powerful designs implemented by our website design company drive success and achieve results!

Reaching Your Prospects In Rocky Point on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your website before (retargeting);
• People who are followers of your page;
• Individuals who have related pursuits (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, career, job title, area, hobbies and much more. These people become part of an "audience" which can include any number of individuals. Facebook does not give us that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In Rocky Point is its ability to reach prospects that are not actively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they are not proactively performing a search when they view your ad. However, they probably were looking for something such as what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Local Niches

• Are you an attorney? Health care provider? Home renovation company? A restaurant or retailer?
• For any business who conducts business regionally In Rocky Point Facebook is a superb method to appear in front of your target audience.
• We are able to target your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small campaign that functions in huge ways, by merely targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing since they have a real need. They have a tendency to convert from surfer to lead at a higher rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's attention. They may or may not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our Suffolk PPC ad agency, our local advertising professionals in Suffolk County, SEO ad agency or retargeting agencies in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend truly will depend on the numbers.

Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the market responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Nassau County website design professionals, our graphic design in New York or our marketing consulting services in New York call us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign management is the essential component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead gen service in Nassau County and services of our display ads advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063