Facebook & Social Media Advertising In Rocky Point

If you are trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Rocky Point, with the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth the money?

When you connect with people In Rocky Point, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your web site? Are we trying to get people In Rocky Point to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before starting your advertising campaign, we are able to help you to identify precisely what you need to achieve.

Remember to talk to our website design experts In Rocky Point to assist your business to maximize results. Powerful designs developed by our website design company can help and secure results!

Reaching Your Prospects In Rocky Point on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site before (retargeting);
• Prospects that are enthusiasts of your page;
• Potential customers that have similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, profession, job title, location, interests and more. These individuals become part of an "audience" which may consist of many people. Facebook does not provide us with that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In Rocky Point is its capability to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively conducting a search when they see your ad. However, they probably were hoping to find something such as what you offer quite recently.

The search engines are limited to people in fact searching. A person may be considering legal counsel, but if they aren't performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Markets

• Are you an attorney? Doctor? Home repair company? A restaurant or merchant?
• For any organization who conducts business regionally In Rocky Point Facebook is a superb way to reach your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in huge ways, simply by targeting the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're searching because they have a actual need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's focus. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our Suffolk County pay per click advertising agency, our local ad agency on LI, SEO ad agency or retargeting campaign in NY
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget truly depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and how the market reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our LI website design experts, our graphic design in Nassau or our online advertising consulting services in Suffolk County contact us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the crucial component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead generation company in Nassau County and services of our display advertising ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063