Facebook & Social Media Advertising In Ridge

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Ridge, with the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth it?

After you appear in front of people In Ridge, then what? It genuinely depends on what you would like to achieve. Are we sending people to your site? Are we looking to get people In Ridge to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before starting your advertising campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to talk to our website design agency In Ridge to work with you to succeed. Excellent designs developed by our website design experts can help and drive results!

Reaching Your Prospects In Ridge on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your site in the past (retargeting);
• Prospects who are enthusiasts of your page;
• People that have related pursuits (which include other pages on Facebook);
• People who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, occupation, job title, area, passions and even more. These individuals end up part of an "audience" which may consist of many people. Facebook does not provide us with that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Ridge is its capability to appear in front of prospects that are not actively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively performing a search when they see your ad. However, they probably were seeking something similar to what you provide quite recently.

The search engines like Google are restricted to people actually searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Local Market Places

• Are you an attorney? Medical professional? Home services business? A restaurant or store?
• For any organization who does business regionally In Ridge Facebook is a great way to reach your target audience.
• We can target your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small campaign that functions in huge ways, simply by concentrating on the right prospects, in the right geo, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are searching since they have a genuine need. They tend to convert from surfer to lead at a higher rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's attention. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our Long Island pay per click ad agency, our local advertising agency in Suffolk, search engine optimization ad agency in NY or remarketing companies on LI
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget genuinely depends on the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design company, our graphic design experts in Nassau County or our advertising consulting services contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign management is the critical component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063