Facebook & Social Media Advertising In Ridge

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Ridge, having the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, is it worth it?

Once you connect with people In Ridge, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we looking to get people In Ridge to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to reach out to our website design company In Ridge to help your business to achieve results. Excellent designs implemented by our website design experts drive success and achieve results!

Reaching Your Prospects In Ridge on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your site before (retargeting);
• Individuals who are followers of your page;
• Prospects who may have very similar interests (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, career, job title, location, pursuits and even more. These individuals become part of an "audience" which can consist of many people. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Ridge is its ability to get to prospects that are not proactively searching for what you offer. This doesn't mean they will not be interested. It just means they are not proactively conducting a search when they see your advertisement. However, they probably were looking for something similar to what you offer very recently.

The search engines like Google are restricted to the people actually searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Niches

• Are you a lawyer? Medical professional? Home services business? A restaurant or retailer?
• For any organization who conducts business regionally In Ridge Facebook is a superb technique to appear in front of your target audience.
• We are able to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, simply by focusing on the correct prospects, in the right market, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a challenge with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a genuine need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch a person's focus. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our PPC advertising agency, our local advertising professionals on Long Island, SEO ad agency or remarketing campaign on L.I.
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend truly will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design gurus, our graphic design or our online marketing consulting services call us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the essential component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead gen and services of our display advertising company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063