Facebook & Social Media Advertising In Quiogue

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Quiogue, possessing the interests and geography you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth the money?

When you connect with people In Quiogue, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your website? Are we hoping to get people In Quiogue to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we can help you to identify precisely what you need to accomplish.

Remember to engage our website design agency In Quiogue to work with you to achieve results. Quality designs designed by our website design company can help and achieve results!

Reaching Your Prospects In Quiogue on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Targeting individuals who have visited your site in the past (retargeting);
• Prospects that are fans of your page;
• Prospects who may have related pursuits (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, career, job title, location, interests and much more. These people become part of an "audience" which may include any number of people. Facebook doesn't give us that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers In Quiogue is its capacity to appear in front of prospects that are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they are not actively conducting a search when they view your ad. However, they probably were seeking something such as what you offer quite recently.

The search engines like Google are limited to the people actually searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Markets

• Are you an attorney? Medical professional? Home renovation business? A restaurant or merchant?
• For any organization who conducts business regionally In Quiogue Facebook is a great way to appear in front of your audience.
• We can focus on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in very big ways, by simply focusing on the right prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing because they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's focus. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our pay per click advertising company, our local ad agency, SEO ad agency in NY or remarketing campaign in NY
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars genuinely depends on the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design services in Suffolk or our marketing consulting services call us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign management is the critical component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation company on LI and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063