Facebook & Social Media Advertising In Oyster Bay Cove

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In Oyster Bay Cove, having the interests and geo targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth the money?

Once you reach people In Oyster Bay Cove, then what? It genuinely depends on what you would like to achieve. Are we driving visitors to your website? Are we trying to get people In Oyster Bay Cove to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to reach out to our website design agency In Oyster Bay Cove to assist you to succeed. Professional designs developed by our website design company drive success and achieve results!

Reaching Your Prospects In Oyster Bay Cove on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Concentrating on people who have been to your website before (retargeting);
• People who are followers of your page;
• Prospects who have very similar interests (such as other pages on Facebook);
• People who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, occupation, job title, location, interests and much more. These people become part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Oyster Bay Cove is its capacity to reach prospects that are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It just means they are not proactively performing a search when they see your ad. However, they probably were looking for something similar to what you provide quite recently.

The search engines are restricted to people in fact searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Local Areas

• Are you an attorney? Physician? Home renovation company? A restaurant or store?
• For any business who conducts business regionally In Oyster Bay Cove Facebook is an excellent method to appear in front of your target audience.
• We are able to focus on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that behaves in very big ways, simply by concentrating on the right prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching since they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's attention. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our PPC advertising agency, our local advertising consultants in Nassau, SEO advertising agency or retargeting campaign
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars really depends on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our LI web site design professionals, our graphic design in Suffolk County or our marketing consulting services on L.I. contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign operations is the crucial component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead generation and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063