Facebook & Social Media Advertising In Oyster Bay Cove

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you access to people In Oyster Bay Cove, with the interests and geo targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you receive. The question becomes, can it be worth the money?

After you reach people In Oyster Bay Cove, then what? It really depends on what you would like to accomplish. Are we pushing people to your web site? Are we trying to get people In Oyster Bay Cove to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to call our website design agency In Oyster Bay Cove to work with your business to achieve real results. Exceptional designs designed by our website design agency help you and achieve results!

Reaching Your Prospects In Oyster Bay Cove on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site in the past (retargeting);
• Potential customers who are fans of your page;
• Prospects who may have very similar interests (which include other pages on Facebook);
• Prospects who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, profession, job title, location, hobbies and more. These people become part of an "audience" which may include many people. Facebook doesn't provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In Oyster Bay Cove is its capability to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they will not be interested. It simply means they are not actively conducting a search when they see your advertisement. However, they most likely were looking for something like what you provide quite recently.

The search engines are limited to the people in fact searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Markets

• Are you an attorney? Health care provider? Home repair business? A restaurant or merchant?
• For any organization who does business locally In Oyster Bay Cove Facebook is an excellent method to reach your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that functions in huge ways, by simply focusing on the right prospects, in the right location, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a genuine need. They tend to convert from web surfer to lead at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our PPC advertising agency, our local ad agency, SEO ad agency or remarketing agency in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget genuinely depends on the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our web site design professionals, our graphic design or our advertising consulting services in Nassau County call us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign management is the crucial component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead generation service and services of our paid ads professionals in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063