Facebook & Social Media Advertising In Old Westbury

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Old Westbury, possessing the interests and geography you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the money?

Once you appear in front of people In Old Westbury, then what? It truly depends on what you want to accomplish. Are we sending people to your web site? Are we trying to get people In Old Westbury to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your campaign, we can help you to determine what it is that you really need to achieve.

Remember to meet with our website design agency In Old Westbury to aid your business to maximize results. Exceptional designs by our website design company help your business and drive results!

Reaching Your Prospects In Old Westbury on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your website previously (retargeting);
• Prospects who are followers of your page;
• People who may have very similar pursuits (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, occupation, job title, location, interests and much more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary benefit Facebook offers In Old Westbury is its ability to get to prospects who are not proactively searching for what you offer. This does not mean they will not be interested. It simply means they are not proactively conducting a search when they view your ad. However, they probably were looking for something similar to what you provide very recently.

The search engines like Google are restricted to people actually searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Areas

• Are you a lawyer? Doctor? Home renovation company? A restaurant or merchant?
• For any business who conducts business regionally In Old Westbury Facebook is an excellent method to reach your target audience.
• We have the ability to target your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that behaves in huge ways, by merely concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching since they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's attention. They might or might not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our PPC ad company, our local advertising agency in Nassau, SEO ad agency on Long Island or remarketing companies in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget really depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Suffolk website design consultants, our graphic design services on Long Island or our advertising consulting services in Suffolk call us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test images, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign management is the crucial component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation in NY and services of our display ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063