Facebook & Social Media Advertising In Old Westbury

If you are trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will give you the means to access people In Old Westbury, with the interests and geography you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth the cost?

After you connect with people In Old Westbury, then what? It truly depends on what you want to accomplish. Are we driving visitors to your website? Are we trying to get people In Old Westbury to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before launching your campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to speak with our website design experts In Old Westbury to serve your business to achieve real results. Great designs developed by our website design experts help you and achieve results!

Reaching Your Prospects In Old Westbury on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Targeting individuals who have visited your site previously (retargeting);
• Prospects who are enthusiasts of your page;
• People who have very similar passions (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, career, job title, area, pursuits and much more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In Old Westbury is its capacity to appear in front of prospects that are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It just means they aren't actively conducting a search when they see your ad. However, they most likely were hoping to find something such as what you offer very recently.

The search engines like Google are limited to the people actually searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Regional Areas

• Are you an attorney? Medical professional? Home repair business? A restaurant or store?
• For any company who conducts business locally In Old Westbury Facebook is a great way to reach your audience.
• We have the ability to target your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can run a small campaign that functions in huge ways, simply by focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching since they have a genuine need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might catch a person's attention. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our pay per click ad agency, our local advertising professionals, SEO ad agency or remarketing companies in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget genuinely will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web site design professionals, our graphic design experts on Long Island or our advertising consulting services contact us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the crucial component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead gen in New York and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063