Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In North Valley Stream If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In North Valley Stream, having the interests and geographic targeting you want. Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you receive. The concern becomes, will it be worth the money? Once you appear in front of people In North Valley Stream, then what? It really depends on what you would like to accomplish. Are we driving visitors to your web site? Are we looking to get people In North Valley Stream to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations? Prior to launching your campaign, we can help you to determine precisely what you really need to accomplish. Remember to let our website design company In North Valley Stream to assist your business to achieve real results. Professional designs designed by our website design company help you and achieve results! Reaching Your Prospects In North Valley Stream on Facebook There are a variety of approaches to appear in front of an "Audience" on Facebook: Targeting individuals who have visited your website previously (retargeting); People that are fans of your page; People that have very similar passions (such as other pages on Facebook); Prospects who meet demographic considerations; Individuals who are already your customers; and the list goes on... With Facebook, we are able to target individuals - by gender, age, income, career, job title, area, hobbies and even more. These people become part of an "audience" which can consist of many people. Facebook does not give us that list, but it will display our ads to people on that list that we have created. We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Facebook Pro: Facebook's Edge Over Google: No Search Required The primary advantage Facebook offers In North Valley Stream is its ability to appear in front of prospects who are not actively searching for what you offer. This does not mean they won't have an interest. It simply means they aren't proactively conducting a search when they view your ad. However, they probably were looking for something such as what you provide quite recently. The search engines like Google are restricted to people actually searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect. Pro: Facebook is Great for Reaching Out to Local Market Places Are you an attorney? Doctor? Home services company? A restaurant or store? For any organization who conducts business locally In North Valley Stream Facebook is a great technique to reach your audience. We are able to target your prospects in numerous ways. Only wish to reach women 35-65 in a couple of zip codes? Not a problem! Want to have a special on Thursdays? We are able to do that. The beauty of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in huge ways, by merely concentrating on the right prospects, in the right geography, with the appropriate message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less as well. However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the person is in a different frame of mind. Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, since they have a need that they need to satisfy (finding legal help). In comparison, an ad on Facebook may capture a person's focus. They might or might not be actively searching for an attorney, but still have the need. For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next. If you would like to discuss the services of our pay per click ad agency, our local advertising agency in Nassau, SEO ad agency or remarketing agencies please contact our offices. So is Social Media Advertising on Facebook a Good Deal? Whether Facebook is a "great deal" for your advertising and marketing spend genuinely depends upon the numbers. Suppose Google mouse clicks are $10 and Facebook actions are $1. Which is better? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts! The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, modify, and test yet again. Just remember to have your design strong before launching ads like these. For info about our LI website design agency, our graphic design services or our advertising consulting services in Nassau contact us today. Facebook Promotions Must Be Managed and Improved Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences. Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign management is the essential component in making the most of your advertising dollars with all online marketing, but especially with Facebook. Our lead gen company and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Talk About Your Advertising In North Valley Stream and Facebook Everyone's requirements are very different, there aren't any all purpose solutions. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a free consultation . We're very happy to discuss your business and needs, and see if there is a way we are able to help you effectively increase your business. 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