Facebook & Social Media Advertising In North Valley Stream

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In North Valley Stream, possessing the interests and geographic targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The question becomes, can it be worth the cost?

Once you reach people In North Valley Stream, then what? It really depends on what you would like to achieve. Are we driving people to your site? Are we trying to get people In North Valley Stream to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before launching your campaign, we can help you to identify what it is that you really need to achieve.

Remember to allow our website design experts In North Valley Stream to assist you to achieve real results. Exceptional designs by our website design company will help and drive results!

Reaching Your Prospects In North Valley Stream on Facebook

There are many ways to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your site before (retargeting);
• Potential customers who are enthusiasts of your page;
• People who have related interests (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, career, job title, area, hobbies and more. These people become part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The primary benefit Facebook offers In North Valley Stream is its capacity to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they aren't proactively conducting a search when they view your ad. However, they probably were looking for something like what you provide very recently.

The search engines are restricted to people actually searching. A person may be in the market for an attorney, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Regional Market Places

• Are you an attorney? Medical professional? Home renovation business? A restaurant or store?
• For any company who conducts business regionally In North Valley Stream Facebook is a superb technique to appear in front of your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small marketing campaign that functions in huge ways, by simply concentrating on the right prospects, in the right market, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a real need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's focus. They might or might not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our pay per click advertising company, our local advertising agency, SEO ad agency in Suffolk County or remarketing agencies on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars truly depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design gurus, our graphic design or our marketing consulting services contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign operations is the crucial component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead gen in Suffolk County and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063