Facebook & Social Media Advertising In North Patchogue

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In North Patchogue, with the interests and geography you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth the cost?

When you appear in front of people In North Patchogue, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your site? Are we hoping to get people In North Patchogue to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your marketing campaign, we can help you to determine what it is that you really need to achieve.

Remember to allow our website design agency In North Patchogue to help your business to achieve results. Excellent designs developed by our website design company help your business and secure results!

Reaching Your Prospects In North Patchogue on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your website before (retargeting);
• Potential customers that are fans of your page;
• Prospects who may have very similar passions (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, occupation, job title, area, interests and much more. These individuals become part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In North Patchogue is its capacity to get to prospects who are not actively searching for what you offer. This doesn't mean they won't have an interest. It simply means they aren't proactively performing a search when they view your ad. However, they most likely were hoping to find something like what you offer very recently.

The search engines are limited to the people actually searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Markets

• Are you an attorney? Medical professional? Home renovation company? A restaurant or retailer?
• For any business who conducts business regionally In North Patchogue Facebook is an excellent method to reach your audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, by merely targeting the right prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're searching because they have a true need. They tend to convert from surfer to prospect at a greater rate, since they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's attention. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our pay per click advertising company, our local ad consultants in New York, SEO ad agency in Suffolk or remarketing agency in Nassau County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget truly depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our NY web design gurus, our graphic design or our marketing consulting services in Nassau County call us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test images, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign management is the essential component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation company and services of our paid ads company in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063