Facebook & Social Media Advertising In North Patchogue

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In North Patchogue, having the interests and geo targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth it?

When you connect with people In North Patchogue, then what? It really depends on what you want to achieve. Are we sending visitors to your web site? Are we hoping to get people In North Patchogue to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before starting your marketing campaign, we can help you to figure out what it is that you need to accomplish.

Remember to allow our website design agency In North Patchogue to serve you to achieve results. Quality designs created by our website design agency can help and achieve results!

Reaching Your Prospects In North Patchogue on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your website before (retargeting);
• Potential customers that are fans of your page;
• Prospects who may have similar interests (including other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, occupation, job title, area, passions and much more. These people end up part of an "audience" which may include many people. Facebook does not provide us with that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In North Patchogue is its capacity to get to prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not have an interest. It just means they are not proactively performing a search when they see your ad. However, they probably were looking for something such as what you provide quite recently.

The search engines are restricted to people in fact searching. A person may be interested in legal counsel, but if they are not doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Market Places

• Are you a lawyer? Medical professional? Home repair company? A restaurant or merchant?
• For any organization who does business regionally In North Patchogue Facebook is a great method to reach your audience.
• We can target your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a very small campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching because they have a real need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our Long Island pay per click ad agency, our local advertising company in Suffolk County, SEO ad agency in Nassau or remarketing companies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget really will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design experts, our graphic design in Suffolk County or our marketing consulting services call us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign operations is the critical component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation service in Suffolk County and services of our paid ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063