Facebook & Social Media Advertising In North New Hyde Park

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will give you the means to access people In North New Hyde Park, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth it?

After you appear in front of people In North New Hyde Park, then what? It really depends on what you would like to accomplish. Are we driving people to your web site? Are we hoping to get people In North New Hyde Park to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your marketing campaign, we are able to help you to identify precisely what you need to achieve.

Remember to speak with our website design experts In North New Hyde Park to help your business to achieve real results. Great designs implemented by our website design experts can help and achieve results!

Reaching Your Prospects In North New Hyde Park on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your site in the past (retargeting);
• Individuals that are followers of your page;
• Prospects that have related interests (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, occupation, job title, location, pursuits and even more. These individuals end up part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers In North New Hyde Park is its ability to appear in front of prospects who are not proactively searching for what you offer. This doesn't mean they will not be interested. It simply means they aren't actively performing a search when they view your advertisement. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines are restricted to people in fact searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Markets

• Are you an attorney? Health care provider? Home services business? A restaurant or merchant?
• For any business who does business locally In North New Hyde Park Facebook is a great way to appear in front of your audience.
• We have the ability to target your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small advertising campaign that functions in very big ways, by just concentrating on the right prospects, in the right region, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing since they have a true need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's interest. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our pay per click advertising company, our local advertising agency, SEO advertising agency or retargeting agencies in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend genuinely depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau website design professionals, our graphic design services in Suffolk County or our marketing consulting services in NY call us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the crucial component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead generation service and services of our paid ads advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063