Facebook & Social Media Advertising In North Merrick

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In North Merrick, possessing the interests and geographic targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth the cost?

When you appear in front of people In North Merrick, then what? It really depends on what you would like to achieve. Are we driving people to your website? Are we trying to get people In North Merrick to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before starting your advertising campaign, we can help you to identify precisely what you really need to achieve.

Remember to talk to our website design experts In North Merrick to work with you to succeed. Great designs by our website design agency can help and secure results!

Reaching Your Prospects In North Merrick on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Concentrating on those who have visited your site previously (retargeting);
• Prospects that are followers of your page;
• People who have very similar passions (which include other pages on Facebook);
• People who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, occupation, job title, area, passions and much more. These people become part of an "audience" which can consist of many individuals. Facebook does not give us that list, but it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary benefit Facebook offers In North Merrick is its capacity to appear in front of prospects who are not proactively searching for what you offer. This does not mean they will not be interested. It simply means they aren't actively performing a search when they view your ad. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be interested in an attorney, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Market Places

• Are you a lawyer? Health care provider? Home services company? A restaurant or retailer?
• For any organization who does business regionally In North Merrick Facebook is a superb technique to appear in front of your audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, by just targeting the correct prospects, in the right market, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing since they have a true need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's attention. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our Nassau PPC advertising agency, our local ad agency in New York, SEO advertising agency or remarketing agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend genuinely will depend on the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and how the market reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design experts, our graphic design or our marketing consulting services call us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the crucial component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead gen service in Suffolk County and services of our display ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063