Facebook & Social Media Advertising In North Bellmore

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In North Bellmore, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the cost?

Once you appear in front of people In North Bellmore, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your web site? Are we trying to get people In North Bellmore to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to call our website design experts In North Bellmore to aid you to succeed. Powerful designs developed by our website design company help your business and drive results!

Reaching Your Prospects In North Bellmore on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Focusing on people who have visited your website in the past (retargeting);
• Prospects that are enthusiasts of your page;
• Prospects who may have very similar interests (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, profession, job title, location, interests and even more. These individuals become part of an "audience" which may consist of many individuals. Facebook does not give us that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In North Bellmore is its capacity to get to prospects who are not actively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they are not actively performing a search when they see your advertisement. However, they probably were looking for something similar to what you offer very recently.

The search engines are restricted to the people actually searching. A person may be considering legal counsel, but if they aren't performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Markets

• Are you an attorney? Health care provider? Home renovation company? A restaurant or store?
• For any company who does business regionally In North Bellmore Facebook is a great way to reach your target audience.
• We are able to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that functions in huge ways, by just targeting the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a downside to Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing because they have a true need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our Nassau pay per click advertising consultants, our local advertising consultants in New York, SEO professionals or retargeting agencies in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget genuinely will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our NY web site design experts, our graphic design or our advertising consulting services contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the crucial component in making the most of your marketing and advertising spend with all internet marketing, but especially with Facebook.

Our lead generation service in Nassau County and services of our display advertising company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063