Facebook & Social Media Advertising In North Bellmore

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you the means to access people In North Bellmore, having the interests and geography you seek.

Obviously, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the cost?

When you appear in front of people In North Bellmore, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we trying to get people In North Bellmore to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your advertising campaign, we can help you to figure out what it is that you really need to achieve.

Remember to let our website design company In North Bellmore to assist you to maximize results. Effective designs designed by our website design company help you and achieve results!

Reaching Your Prospects In North Bellmore on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your site previously (retargeting);
• Prospects who are followers of your page;
• Individuals who have very similar passions (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, profession, job title, location, passions and even more. These people end up part of an "audience" which may include any number of individuals. Facebook does not give us that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In North Bellmore is its capacity to reach prospects who are not actively looking for what you offer. This doesn't mean they won't be interested. It simply means they are not proactively performing a search when they see your ad. However, they most likely were hoping to find something like what you offer very recently.

The search engines like Google are restricted to people in fact searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Regional Market Places

• Are you a lawyer? Physician? Home renovation company? A restaurant or merchant?
• For any organization who does business locally In North Bellmore Facebook is a great method to reach your audience.
• We can focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, by just concentrating on the right prospects, in the right area, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching because they have a actual need. They tend to convert from surfer to lead at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our PPC advertising consultants, our local ad agency in Suffolk County, SEO ad agency or retargeting agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars truly depends on the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and exactly how the market reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design consultants, our graphic design companies in Suffolk County or our marketing consulting services contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign operations is the essential component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead gen service and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063