Facebook & Social Media Advertising In Nesconset

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Nesconset, with the interests and geographic targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the traffic you get. The question becomes, is it worth the cost?

Once you connect with people In Nesconset, then what? It truly depends on what you want to accomplish. Are we sending people to your website? Are we trying to get people In Nesconset to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your marketing campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to speak with our website design company In Nesconset to aid your business to achieve results. Professional designs created by our website design experts will help and secure results!

Reaching Your Prospects In Nesconset on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting people who have visited your web site before (retargeting);
• People who are enthusiasts of your page;
• People who have related pursuits (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, profession, job title, location, pursuits and more. These people end up part of an "audience" which may include many individuals. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In Nesconset is its capability to reach prospects who are not proactively looking for what you offer. This does not mean they will not be interested. It simply means they are not actively conducting a search when they see your ad. However, they most likely were hoping to find something like what you offer quite recently.

The search engines like Google are limited to the people in fact searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Markets

• Are you a lawyer? Doctor? Home services business? A restaurant or merchant?
• For any organization who conducts business regionally In Nesconset Facebook is a great way to reach your target audience.
• We are able to target your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small advertising campaign that functions in huge ways, by simply focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a challenge with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are searching because they have a genuine need. They tend to convert from web surfer to lead at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's attention. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our PPC advertising agency, our local ad experts on LI, search engine optimization ad agency or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars really will depend on the numbers.

Suppose Google clicks are $14 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our New York web site design experts, our graphic design on LI or our online advertising consulting services in New York contact us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the essential component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead generation company and services of our paid media company in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063