Facebook & Social Media Advertising In Nesconset

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Nesconset, with the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you get. The question becomes, will it be worth the money?

Once you connect with people In Nesconset, then what? It really depends on what you want to accomplish. Are we sending people to your web site? Are we hoping to get people In Nesconset to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before launching your campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to let our website design company In Nesconset to assist your business to achieve real results. Exceptional designs developed by our website design agency can help and drive results!

Reaching Your Prospects In Nesconset on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your web site in the past (retargeting);
• People who are fans of your page;
• People who may have similar interests (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, career, job title, area, interests and even more. These individuals end up part of an "audience" which can consist of many people. Facebook does not provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Nesconset is its ability to appear in front of prospects that are not proactively searching for what you offer. This does not mean they won't have an interest. It simply means they are not actively conducting a search when they view your advertisement. However, they most likely were seeking something such as what you provide very recently.

The search engines like Google are restricted to people in fact searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Regional Market Places

• Are you a lawyer? Physician? Home renovation company? A restaurant or retailer?
• For any company who conducts business locally In Nesconset Facebook is a great way to appear in front of your audience.
• We can target your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small marketing campaign that functions in huge ways, by merely focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (paying for ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching since they have a genuine need. They tend to convert from surfer to lead at a greater rate, simply because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's attention. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our PPC ad consultants, our local ad company, SEO ad agency or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend genuinely will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design services on Long Island or our advertising consulting services on Long Island contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the crucial component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation service in Nassau and services of our display ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063