Facebook & Social Media Advertising In Munsey Park

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Munsey Park, having the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The concern becomes, is it worth it?

After you connect with people In Munsey Park, then what? It genuinely depends on what you want to accomplish. Are we driving visitors to your website? Are we hoping to get people In Munsey Park to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before launching your campaign, we can help you to determine what it is that you really need to accomplish.

Remember to speak with our website design agency In Munsey Park to help you to maximize results. Effective designs created by our website design company can help and achieve results!

Reaching Your Prospects In Munsey Park on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your site before (retargeting);
• People that are fans of your page;
• Potential customers who have very similar passions (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, career, job title, location, passions and much more. These people become part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In Munsey Park is its ability to appear in front of prospects who are not actively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they aren't proactively conducting a search when they see your ad. However, they probably were seeking something similar to what you offer very recently.

The search engines are limited to people in fact searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Local Market Places

• Are you an attorney? Physician? Home repair company? A restaurant or merchant?
• For any business who conducts business regionally In Munsey Park Facebook is a superb technique to reach your audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can run a small marketing campaign that functions in very big ways, by just targeting the right prospects, in the right location, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing since they have a real need. They tend to convert from surfer to lead at a greater rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's interest. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our Long Island PPC ad agency, our local ad professionals, SEO experts in Suffolk County or retargeting campaign
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend really depends upon the numbers.

Suppose Google clicks are $12 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County website design experts, our graphic design services or our online marketing consulting services contact us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the crucial component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation company and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063