Facebook & Social Media Advertising In Mount Sinai

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Mount Sinai, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, can it be worth it?

Once you appear in front of people In Mount Sinai, then what? It truly depends on what you would like to achieve. Are we driving people to your web site? Are we trying to get people In Mount Sinai to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we are able to help you to identify what it is that you need to achieve.

Remember to let our website design agency In Mount Sinai to help your business to succeed. Quality designs designed by our website design experts help you and achieve results!

Reaching Your Prospects In Mount Sinai on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Targeting those who have been to your site before (retargeting);
• Individuals that are enthusiasts of your page;
• Individuals that have very similar passions (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, career, job title, location, passions and even more. These individuals end up part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In Mount Sinai is its capacity to reach prospects who are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't actively conducting a search when they view your advertisement. However, they probably were looking for something such as what you provide quite recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Markets

• Are you a lawyer? Medical professional? Home services company? A restaurant or retailer?
• For any company who does business locally In Mount Sinai Facebook is a great method to reach your audience.
• We can concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small campaign that functions in huge ways, by simply focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a downside to Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing because they have a genuine need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's interest. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our pay per click ad company, our local advertising agency in Nassau, SEO ad agency in Nassau or remarketing agency in New York
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend truly will depend on the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design experts or our advertising consulting services call us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great campaign management is the critical component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063