Facebook & Social Media Advertising In Mount Sinai

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Mount Sinai, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth the money?

When you reach people In Mount Sinai, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your web site? Are we trying to get people In Mount Sinai to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your marketing campaign, we can help you to determine precisely what you really need to achieve.

Remember to engage our website design experts In Mount Sinai to serve your business to achieve results. Powerful designs created by our website design experts help your business and secure results!

Reaching Your Prospects In Mount Sinai on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your web site before (retargeting);
• People that are followers of your page;
• Prospects that have similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, career, job title, area, hobbies and even more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Mount Sinai is its capability to appear in front of prospects who are not actively looking for what you offer. This does not mean they will not be interested. It simply means they are not actively performing a search when they see your ad. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines are restricted to people actually searching. A person may be considering an attorney, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Market Places

• Are you an attorney? Health care provider? Home renovation company? A restaurant or store?
• For any company who conducts business regionally In Mount Sinai Facebook is a superb way to reach your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that functions in very big ways, simply by concentrating on the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (paying for ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a real need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's interest. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our Suffolk County pay per click advertising agency, our local advertising agency in Suffolk County, SEO ad agency in NY or remarketing agencies in NY
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend genuinely will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk web site design professionals, our graphic design services or our advertising consulting services in New York call us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the crucial component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation service on Long Island and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063