Facebook & Social Media Advertising In Mount Sinai

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Mount Sinai, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, can it be worth it?

Once you appear in front of people In Mount Sinai, then what? It truly depends on what you would like to achieve. Are we driving people to your web site? Are we trying to get people In Mount Sinai to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we are able to help you to identify what it is that you need to achieve.

Remember to let our website design agency In Mount Sinai to help your business to succeed. Quality designs designed by our website design experts help you and achieve results!

Reaching Your Prospects In Mount Sinai on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Targeting those who have been to your site before (retargeting);
• Individuals that are enthusiasts of your page;
• Individuals that have very similar passions (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, career, job title, location, passions and even more. These individuals end up part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In Mount Sinai is its ability to get to prospects that are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively performing a search when they view your advertisement. However, they most likely were looking for something similar to what you provide very recently.

The search engines are restricted to the people in fact searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Regional Niches

• Are you a lawyer? Medical professional? Home services business? A restaurant or store?
• For any company who does business regionally In Mount Sinai Facebook is a great technique to appear in front of your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, by merely targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing because they have a real need. They have a tendency to convert from web surfer to lead at a higher rate, because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's focus. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our pay per click ad company, our local advertising agency in Nassau, SEO ad agency in Nassau or remarketing agency in New York
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend really depends upon the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design experts or our advertising consulting services call us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the critical component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063