Facebook & Social Media Advertising In Medford

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will provide you with the means to access people In Medford, with the interests and geographic targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth the cost?

After you reach people In Medford, then what? It truly depends on what you want to achieve. Are we driving people to your website? Are we hoping to get people In Medford to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your marketing campaign, we can help you to identify precisely what you really need to achieve.

Remember to meet with our website design company In Medford to serve your business to achieve results. Quality designs designed by our website design company drive success and achieve results!

Reaching Your Prospects In Medford on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Concentrating on people who have visited your site before (retargeting);
• Prospects who are fans of your page;
• Potential customers who may have related interests (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, career, job title, location, interests and much more. These individuals end up part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary benefit Facebook offers In Medford is its capability to appear in front of prospects who are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they are not proactively performing a search when they view your advertisement. However, they probably were hoping to find something like what you provide quite recently.

The search engines are limited to the people in fact searching. A prospect may be considering a lawyer, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Market Places

• Are you an attorney? Health care provider? Home renovation company? A restaurant or merchant?
• For any business who conducts business locally In Medford Facebook is an excellent technique to appear in front of your audience.
• We are able to focus on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a actual need. They tend to convert from web surfer to lead at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's attention. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our pay per click advertising agency, our local ad experts, search engine optimization ad agency on Long Island or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars really depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design company, our graphic design or our advertising consulting services in Nassau call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign operations is the crucial component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation service on L.I. and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063