Facebook & Social Media Advertising In Medford

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Medford, with the interests and geo targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth it?

After you reach people In Medford, then what? It truly depends on what you would like to accomplish. Are we driving people to your website? Are we trying to get people In Medford to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to launching your advertising campaign, we can help you to determine what it is that you need to accomplish.

Remember to talk to our website design agency In Medford to aid your business to achieve results. Professional designs by our website design experts drive success and drive results!

Reaching Your Prospects In Medford on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on people who have been to your website before (retargeting);
• Prospects that are fans of your page;
• Potential customers that have very similar interests (including other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, career, job title, area, hobbies and much more. These people become part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary benefit Facebook offers In Medford is its capacity to reach prospects who are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't actively performing a search when they view your advertisement. However, they probably were hoping to find something like what you offer quite recently.

The search engines are limited to the people actually searching. A person may be considering legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Areas

• Are you a lawyer? Doctor? Home services business? A restaurant or merchant?
• For any company who conducts business regionally In Medford Facebook is an excellent technique to appear in front of your audience.
• We have the ability to target your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can run a very small marketing campaign that functions in huge ways, by simply focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a challenge with Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching because they have a real need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's focus. They may or may not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our Nassau PPC advertising agency, our local ad company in NY, SEO advertising agency or remarketing companies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend genuinely depends on the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design in Nassau County or our marketing consulting services call us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign operations is the critical component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation on Long Island and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063