Facebook & Social Media Advertising In Medford

If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Medford, with the interests and geo targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the visitors you get. The question becomes, is it worth the cost?

After you reach people In Medford, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we hoping to get people In Medford to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to launching your advertising campaign, we can help you to identify precisely what you need to accomplish.

Remember to meet with our website design experts In Medford to work with you to achieve results. Exceptional designs from our website design experts help your business and achieve results!

Reaching Your Prospects In Medford on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting individuals who have visited your site before (retargeting);
• Potential customers who are enthusiasts of your page;
• Potential customers that have related passions (including other pages on Facebook);
• People who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, occupation, job title, area, passions and much more. These people end up part of an "audience" which can include many individuals. Facebook does not give us that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary benefit Facebook offers In Medford is its capability to get to prospects who are not actively trying to find what you offer. This does not mean they won't have an interest. It simply means they are not actively conducting a search when they view your advertisement. However, they most likely were looking for something like what you provide quite recently.

The search engines are restricted to the people in fact searching. A person may be considering an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Regional Market Places

• Are you an attorney? Health care provider? Home repair company? A restaurant or merchant?
• For any company who conducts business regionally In Medford Facebook is an excellent method to reach your target audience.
• We can target your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a small campaign that behaves in very big ways, simply by concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing because they have a genuine need. They tend to convert from web surfer to prospect at a greater rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch a person's interest. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our pay per click advertising consultants, our local ad consultants, SEO advertising agency or retargeting agency in New York
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars genuinely depends on the numbers.

Suppose Bing clicks are $10 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau website design consultants, our graphic design companies in Nassau or our marketing consulting services call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign operations is the essential component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead gen service in NY and services of our display ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063