Facebook & Social Media Advertising In Mastic Beach

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you access to people In Mastic Beach, having the interests and geo targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you receive. The concern becomes, can it be worth the cost?

After you appear in front of people In Mastic Beach, then what? It really depends on what you would like to accomplish. Are we pushing people to your website? Are we hoping to get people In Mastic Beach to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your marketing campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to speak with our website design company In Mastic Beach to work with your business to succeed. Professional designs by our website design company help you and drive results!

Reaching Your Prospects In Mastic Beach on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your website before (retargeting);
• Potential customers that are enthusiasts of your page;
• People who may have similar passions (including other pages on Facebook);
• People who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, occupation, job title, location, passions and much more. These individuals become part of an "audience" which may include any number of people. Facebook doesn't give us that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In Mastic Beach is its capability to get to prospects who are not actively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they are not proactively conducting a search when they view your advertisement. However, they most likely were seeking something similar to what you offer very recently.

The search engines are restricted to people actually searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Regional Areas

• Are you a lawyer? Health care provider? Home repair company? A restaurant or retailer?
• For any business who does business regionally In Mastic Beach Facebook is a great technique to reach your target audience.
• We have the ability to target your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small campaign that functions in very big ways, simply by concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a challenge with Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching because they have a true need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's attention. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our LI PPC ad agency, our local advertising agency, SEO advertising agency in NY or remarketing companies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend really will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County web site design gurus, our graphic design on Long Island or our marketing consulting services call us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test images, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign operations is the crucial component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063