Facebook & Social Media Advertising In Mastic

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Mastic, having the interests and geography you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you get. The question becomes, is it worth the money?

When you reach people In Mastic, then what? It really depends on what you would like to achieve. Are we driving visitors to your site? Are we looking to get people In Mastic to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your advertising campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to speak with our website design experts In Mastic to assist you to maximize results. Strong designs created by our website design company help your business and achieve results!

Reaching Your Prospects In Mastic on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your site previously (retargeting);
• People who are followers of your page;
• Individuals that have similar interests (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, profession, job title, location, hobbies and more. These people end up part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Mastic is its capacity to appear in front of prospects that are not actively searching for what you offer. This does not mean they won't have an interest. It just means they are not actively conducting a search when they view your advertisement. However, they most likely were seeking something like what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Local Niches

• Are you an attorney? Doctor? Home renovation business? A restaurant or merchant?
• For any company who conducts business locally In Mastic Facebook is a great way to reach your target audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that behaves in huge ways, by just focusing on the right prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a actual need. They tend to convert from surfer to prospect at a greater rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's interest. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our Nassau County pay per click advertising agency, our local ad consultants on Long Island, search engine optimization experts or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend truly will depend on the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County website design experts, our graphic design or our marketing consulting services call us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign management is the essential component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead generation service in NY and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063