Facebook & Social Media Advertising In Massapequa

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Massapequa, having the interests and geo targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the visitors you receive. The concern becomes, can it be worth the money?

When you reach people In Massapequa, then what? It genuinely depends on what you want to achieve. Are we driving people to your web site? Are we hoping to get people In Massapequa to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before launching your marketing campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to talk to our website design experts In Massapequa to work with you to achieve real results. Strong designs designed by our website design company will help and drive results!

Reaching Your Prospects In Massapequa on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your site previously (retargeting);
• Individuals who are followers of your page;
• Individuals that have similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, career, job title, location, interests and much more. These people end up part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Massapequa is its capacity to reach prospects that are not proactively searching for what you offer. This doesn't mean they won't be interested. It simply means they aren't proactively performing a search when they see your advertisement. However, they probably were seeking something such as what you provide very recently.

The search engines are limited to individuals in fact searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Regional Market Places

• Are you an attorney? Medical professional? Home services business? A restaurant or merchant?
• For any business who does business locally In Massapequa Facebook is a great method to reach your audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, simply by targeting the correct prospects, in the right region, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing because they have a real need. They tend to convert from web surfer to qualified prospect at a higher rate, since they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's interest. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our Nassau County PPC advertising consultants, our local advertising professionals in New York, SEO advertising agency on Long Island or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget genuinely depends on the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design professionals, our graphic design on Long Island or our online advertising consulting services in NY contact us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign operations is the essential component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead gen service in New York and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063