Facebook & Social Media Advertising In Massapequa

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will provide you with the means to access people In Massapequa, with the interests and geography you seek.

Of course, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, will it be worth the cost?

Once you reach people In Massapequa, then what? It really depends on what you want to achieve. Are we pushing visitors to your website? Are we hoping to get people In Massapequa to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we can help you to identify precisely what you really need to achieve.

Remember to meet with our website design experts In Massapequa to assist you to succeed. Excellent designs designed by our website design agency help you and achieve results!

Reaching Your Prospects In Massapequa on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on people who have visited your site in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• Potential customers that have related pursuits (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, profession, job title, area, hobbies and much more. These people end up part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The primary benefit Facebook offers In Massapequa is its capacity to appear in front of prospects that are not proactively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they aren't proactively conducting a search when they view your advertisement. However, they most likely were seeking something like what you offer very recently.

The search engines like Google are limited to the people in fact searching. A person may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Regional Areas

• Are you an attorney? Doctor? Home renovation business? A restaurant or retailer?
• For any business who does business locally In Massapequa Facebook is a great way to reach your target audience.
• We can target your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a small campaign that behaves in huge ways, simply by targeting the correct prospects, in the right market, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching since they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's attention. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our pay per click advertising agency, our local ad agency, SEO ad agency or retargeting campaign on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend really depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design in Nassau or our advertising consulting services contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign operations is the essential component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation company and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063