Facebook & Social Media Advertising On Long Island

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people On Long Island, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth it?

When you connect with people On Long Island, then what? It genuinely depends on what you want to accomplish. Are we driving visitors to your website? Are we trying to get people On Long Island to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your campaign, we can help you to determine precisely what you need to accomplish.

Remember to engage our website design experts On Long Island to serve your business to succeed. Quality designs designed by our website design agency help your business and secure results!

Reaching Your Prospects On Long Island on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Concentrating on people who have visited your web site previously (retargeting);
• Individuals who are fans of your page;
• Prospects who have very similar interests (including other pages on Facebook);
• People who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, occupation, job title, location, hobbies and more. These individuals end up part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The primary advantage Facebook offers On Long Island is its capacity to reach prospects who are not actively trying to find what you offer. This does not necessarily mean they will not be interested. It simply means they are not actively performing a search when they see your advertisement. However, they probably were looking for something similar to what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Niches

• Are you an attorney? Physician? Home renovation company? A restaurant or store?
• For any company who does business regionally On Long Island Facebook is a superb way to appear in front of your target audience.
• We have the ability to focus on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small campaign that functions in very big ways, by merely targeting the right prospects, in the right area, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a true need. They tend to convert from surfer to prospect at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our Nassau pay per click ad agency, our local advertising agency on LI, search engine optimization ad agency or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget genuinely depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design agency, our graphic design services or our marketing consulting services in Suffolk County contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign management is the crucial component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead gen service and services of our display advertising experts in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063