Facebook & Social Media Advertising On Long Island

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people On Long Island, having the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you get. The concern becomes, can it be worth the cost?

When you appear in front of people On Long Island, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your site? Are we trying to get people On Long Island to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before starting your campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to speak with our website design experts On Long Island to aid your business to achieve real results. Powerful designs designed by our website design experts drive success and achieve results!

Reaching Your Prospects On Long Island on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your web site before (retargeting);
• People that are fans of your page;
• Prospects that have very similar passions (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, career, job title, location, passions and more. These individuals end up part of an "audience" which can include many people. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers On Long Island is its capacity to reach prospects who are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively conducting a search when they view your ad. However, they most likely were seeking something such as what you provide very recently.

The search engines like Google are limited to people in fact searching. A person may be considering legal counsel, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Local Niches

• Are you an attorney? Doctor? Home services business? A restaurant or retailer?
• For any organization who conducts business regionally On Long Island Facebook is a superb method to appear in front of your target audience.
• We have the ability to target your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small advertising campaign that functions in very big ways, simply by focusing on the right prospects, in the right geo, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a downside to Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing since they have a genuine need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's focus. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our pay per click ad agency, our local advertising agency in New York, search engine optimization company in Nassau or remarketing agency on L.I.
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget truly depends on the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and the way the market responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Nassau web design consultants, our graphic design or our advertising consulting services call us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign operations is the essential component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation service in NY and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063