Facebook & Social Media Advertising In Lakeview

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will provide you with access to people In Lakeview, having the interests and geography you seek.

Of course, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, is it worth it?

When you reach people In Lakeview, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your website? Are we hoping to get people In Lakeview to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to starting your campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to let our website design experts In Lakeview to help your business to achieve results. Excellent designs designed by our website design company drive success and secure results!

Reaching Your Prospects In Lakeview on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your site before (retargeting);
• Individuals who are enthusiasts of your page;
• People who have very similar pursuits (including other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, career, job title, area, pursuits and even more. These individuals become part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In Lakeview is its capability to get to prospects who are not actively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they are not actively conducting a search when they see your ad. However, they probably were seeking something like what you offer very recently.

The search engines like Google are limited to individuals actually searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Niches

• Are you an attorney? Medical professional? Home renovation business? A restaurant or retailer?
• For any company who conducts business regionally In Lakeview Facebook is a superb method to reach your target audience.
• We are able to focus on your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small advertising campaign that functions in very big ways, by just concentrating on the correct prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching because they have a true need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's interest. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our Suffolk County PPC advertising agency, our local advertising company, search engine optimization ad agency or retargeting campaign on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars really depends on the numbers.

Suppose Bing clicks are $11 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and exactly how the market responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island web site design agency, our graphic design experts or our online advertising consulting services call us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign management is the critical component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation in Suffolk County and services of our display ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063