Facebook & Social Media Advertising In Lake Success

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Lake Success, having the interests and geography you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth the cost?

When you connect with people In Lake Success, then what? It truly depends on what you would like to achieve. Are we pushing people to your web site? Are we trying to get people In Lake Success to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to launching your campaign, we can help you to identify precisely what you really need to achieve.

Remember to let our website design company In Lake Success to aid your business to succeed. Great designs by our website design company will help and drive results!

Reaching Your Prospects In Lake Success on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on those who have visited your site in the past (retargeting);
• Potential customers that are followers of your page;
• Individuals that have very similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, career, job title, location, hobbies and more. These people become part of an "audience" which can consist of many people. Facebook does not give us that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main advantage Facebook offers In Lake Success is its ability to reach prospects who are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't actively performing a search when they see your advertisement. However, they probably were seeking something like what you offer quite recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Local Markets

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or store?
• For any organization who does business locally In Lake Success Facebook is a great technique to reach your target audience.
• We can concentrate on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small marketing campaign that functions in very big ways, by merely targeting the right prospects, in the right market, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing since they have a actual need. They tend to convert from web surfer to lead at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's interest. They may or may not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our PPC advertising agency, our local advertising agency, search engine optimization ad agency or remarketing companies in Suffolk
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget really will depend on the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County website design professionals, our graphic design services in Nassau or our advertising consulting services in Suffolk call us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign operations is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation on LI and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063