Facebook & Social Media Advertising In Lake Success

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will give you access to people In Lake Success, with the interests and geography you want.

Of course, everything comes at a price. You must pay Facebook for the visitors you receive. The concern becomes, is it worth the cost?

After you reach people In Lake Success, then what? It really depends on what you want to accomplish. Are we driving people to your site? Are we trying to get people In Lake Success to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before starting your advertising campaign, we can help you to determine what it is that you really need to accomplish.

Remember to allow our website design company In Lake Success to help your business to achieve real results. Exceptional designs by our website design experts can help and drive results!

Reaching Your Prospects In Lake Success on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on people who have been to your web site previously (retargeting);
• Potential customers that are followers of your page;
• Individuals that have very similar pursuits (including other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, career, job title, location, pursuits and much more. These individuals end up part of an "audience" which can consist of many people. Facebook does not give us that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Lake Success is its capability to get to prospects that are not proactively searching for what you offer. This doesn't mean they won't be interested. It just means they are not proactively performing a search when they view your ad. However, they probably were hoping to find something like what you offer very recently.

The search engines like Google are restricted to people in fact searching. A person may be considering an attorney, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Local Niches

• Are you an attorney? Doctor? Home renovation company? A restaurant or merchant?
• For any organization who does business regionally In Lake Success Facebook is a great method to appear in front of your audience.
• We have the ability to focus on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can run a very small marketing campaign that behaves in huge ways, by just focusing on the correct prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing since they have a genuine need. They tend to convert from web surfer to lead at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our Long Island pay per click ad agency, our local advertising professionals, SEO ad agency or remarketing companies in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend truly depends upon the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau website design professionals, our graphic design in Suffolk County or our advertising consulting services call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign management is the crucial component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation service and services of our display advertising experts in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063