Facebook & Social Media Advertising In Islandia

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In Islandia, possessing the interests and geographic targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The question becomes, will it be worth the money?

Once you reach people In Islandia, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your site? Are we hoping to get people In Islandia to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your campaign, we can help you to determine what it is that you need to accomplish.

Remember to let our website design company In Islandia to assist you to achieve results. Great designs by our website design experts drive success and achieve results!

Reaching Your Prospects In Islandia on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site previously (retargeting);
• Prospects who are enthusiasts of your page;
• People who may have related interests (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, occupation, job title, area, pursuits and even more. These individuals end up part of an "audience" which may include many individuals. Facebook doesn't give us that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main benefit Facebook offers In Islandia is its capacity to appear in front of prospects that are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they are not proactively conducting a search when they view your ad. However, they probably were looking for something such as what you provide quite recently.

The search engines like Google are restricted to people actually searching. A person may be considering legal counsel, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Local Markets

• Are you a lawyer? Physician? Home renovation business? A restaurant or store?
• For any business who does business locally In Islandia Facebook is a great technique to appear in front of your target audience.
• We are able to target your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in very big ways, by merely focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing since they have a true need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's attention. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our LI PPC ad consultants, our local ad agency in NY, search engine optimization ad agency in Nassau County or remarketing companies
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget genuinely depends upon the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island web design experts, our graphic design on L.I. or our marketing consulting services call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the crucial component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead generation company in Nassau and services of our paid ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063