Facebook & Social Media Advertising In Huntington Bay

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with access to people In Huntington Bay, with the interests and geography you want.

Of course, everything comes at a cost. You must pay Facebook for the visitors you get. The concern becomes, is it worth the money?

After you reach people In Huntington Bay, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your site? Are we hoping to get people In Huntington Bay to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to speak with our website design experts In Huntington Bay to serve your business to succeed. Strong designs from our website design experts help you and achieve results!

Reaching Your Prospects In Huntington Bay on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting people who have been to your site before (retargeting);
• People that are fans of your page;
• People who may have related pursuits (such as other pages on Facebook);
• Prospects who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, occupation, job title, location, pursuits and more. These people end up part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers In Huntington Bay is its capability to reach prospects who are not proactively looking for what you offer. This does not mean they will not have an interest. It just means they are not proactively conducting a search when they see your advertisement. However, they most likely were seeking something similar to what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Markets

• Are you a lawyer? Physician? Home services company? A restaurant or retailer?
• For any organization who conducts business regionally In Huntington Bay Facebook is a superb technique to appear in front of your target audience.
• We are able to focus on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small campaign that behaves in huge ways, simply by focusing on the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a genuine need. They tend to convert from web surfer to lead at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's interest. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our PPC ad agency, our local advertising company in Nassau, SEO advertising agency in Suffolk County or retargeting agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget truly will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk website design agency, our graphic design or our online advertising consulting services call us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign management is the critical component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead generation in NY and services of our paid media ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063