Facebook & Social Media Advertising In Holtsville

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Holtsville, with the interests and geo targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth it?

After you reach people In Holtsville, then what? It truly depends on what you want to achieve. Are we sending people to your site? Are we looking to get people In Holtsville to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before starting your campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to call our website design experts In Holtsville to assist you to maximize results. Excellent designs by our website design company drive success and achieve results!

Reaching Your Prospects In Holtsville on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your web site before (retargeting);
• Potential customers that are enthusiasts of your page;
• People who may have very similar interests (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, occupation, job title, location, passions and more. These individuals become part of an "audience" which may consist of many people. Facebook does not provide us with that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary advantage Facebook offers In Holtsville is its capability to get to prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively conducting a search when they see your advertisement. However, they most likely were looking for something similar to what you offer quite recently.

The search engines like Google are restricted to people in fact searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting to Local Areas

• Are you an attorney? Doctor? Home renovation business? A restaurant or merchant?
• For any organization who conducts business regionally In Holtsville Facebook is an excellent method to appear in front of your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small advertising campaign that functions in huge ways, by simply focusing on the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing because they have a actual need. They tend to convert from web surfer to prospect at a higher rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's interest. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our LI pay per click ad company, our local advertising company in NY, SEO advertising agency or retargeting campaign on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget truly will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and how the market responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web site design agency, our graphic design in Suffolk County or our marketing consulting services in Nassau call us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign management is the essential component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation on L.I. and services of our paid media advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063