Facebook & Social Media Advertising In Holtsville

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Holtsville, with the interests and geography you want.

Of course, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, can it be worth it?

Once you reach people In Holtsville, then what? It truly depends on what you want to accomplish. Are we sending visitors to your website? Are we looking to get people In Holtsville to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to talk to our website design company In Holtsville to serve your business to achieve real results. Powerful designs by our website design company will help and drive results!

Reaching Your Prospects In Holtsville on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your site before (retargeting);
• Individuals that are enthusiasts of your page;
• Individuals who may have related interests (such as other pages on Facebook);
• Prospects who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, occupation, job title, location, passions and more. These individuals end up part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In Holtsville is its capacity to get to prospects that are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't actively performing a search when they view your ad. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines are restricted to the people actually searching. A prospect may be considering an attorney, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Areas

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or store?
• For any company who does business locally In Holtsville Facebook is a great method to appear in front of your target audience.
• We are able to focus on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small campaign that functions in very big ways, by just focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a challenge with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a real need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's focus. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our Long Island PPC ad consultants, our local ad agency on Long Island, search engine optimization ad agency or retargeting campaign on LI
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend really depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design agency, our graphic design experts or our marketing consulting services call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great campaign management is the crucial component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063