Facebook & Social Media Advertising

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will give you access to people , with the interests and geographic targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth the money?

After you appear in front of people , then what? It really depends on what you would like to accomplish. Are we pushing people to your web site? Are we looking to get people to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your advertising campaign, we are able to help you to identify precisely what you need to achieve.

Remember to allow our website design agency to aid your business to succeed. Powerful designs implemented by our website design experts will help and secure results!

Reaching Your Prospects on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your website before (retargeting);
• Potential customers that are enthusiasts of your page;
• People who may have similar interests (such as other pages on Facebook);
• People who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, career, job title, location, passions and more. These people become part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary benefit Facebook offers is its capacity to reach prospects that are not proactively trying to find what you offer. This does not mean they will not have an interest. It just means they aren't proactively conducting a search when they see your advertisement. However, they most likely were looking for something similar to what you provide very recently.

The search engines are limited to individuals actually searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Areas

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or merchant?
• For any organization who does business locally Facebook is an excellent technique to appear in front of your audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in very big ways, by merely concentrating on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a genuine need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's attention. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our LI pay per click ad consultants, our local advertising agency, SEO ad agency in Nassau or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars genuinely depends upon the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island web design professionals, our graphic design services in NY or our marketing consulting services contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign operations is the critical component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation company and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063