Facebook & Social Media Advertising In Hampton Bays

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Hampton Bays, possessing the interests and geography you seek.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you get. The question becomes, is it worth the money?

When you connect with people In Hampton Bays, then what? It truly depends on what you want to achieve. Are we sending people to your site? Are we looking to get people In Hampton Bays to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to talk to our website design agency In Hampton Bays to work with you to achieve real results. Great designs from our website design agency help you and secure results!

Reaching Your Prospects In Hampton Bays on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your website before (retargeting);
• Individuals that are enthusiasts of your page;
• People who may have similar passions (including other pages on Facebook);
• People who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, career, job title, area, hobbies and more. These people become part of an "audience" which may include many individuals. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Hampton Bays is its capacity to appear in front of prospects who are not actively searching for what you offer. This does not necessarily mean they won't be interested. It just means they are not actively performing a search when they view your ad. However, they probably were looking for something similar to what you offer quite recently.

The search engines are restricted to the people in fact searching. A person may be interested in legal counsel, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Regional Niches

• Are you a lawyer? Health care provider? Home services business? A restaurant or store?
• For any organization who conducts business regionally In Hampton Bays Facebook is an excellent technique to reach your audience.
• We are able to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small marketing campaign that functions in huge ways, by simply targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching since they have a true need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's interest. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our New York pay per click advertising agency, our local ad company, SEO experts in Suffolk County or remarketing agencies in New York
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend truly depends on the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design gurus, our graphic design in Suffolk or our advertising consulting services in Nassau contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service in NY and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063