Facebook & Social Media Advertising In Hampton Bays

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Hampton Bays, with the interests and geography you seek.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, is it worth the money?

Once you connect with people In Hampton Bays, then what? It really depends on what you want to accomplish. Are we driving people to your web site? Are we hoping to get people In Hampton Bays to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your advertising campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to meet with our website design experts In Hampton Bays to aid you to achieve results. Strong designs from our website design agency drive success and drive results!

Reaching Your Prospects In Hampton Bays on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on people who have visited your web site before (retargeting);
• Individuals who are followers of your page;
• Potential customers who have similar interests (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, profession, job title, area, passions and even more. These individuals become part of an "audience" which may include many individuals. Facebook doesn't give us that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Hampton Bays is its capability to get to prospects who are not actively searching for what you offer. This does not mean they won't be interested. It just means they are not actively performing a search when they view your advertisement. However, they most likely were seeking something like what you provide very recently.

The search engines are limited to people actually searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Local Markets

• Are you an attorney? Physician? Home services company? A restaurant or store?
• For any company who conducts business locally In Hampton Bays Facebook is an excellent technique to appear in front of your audience.
• We have the ability to target your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, by merely concentrating on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're searching since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's attention. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our pay per click ad consultants, our local ad agency, SEO advertising agency in Suffolk or remarketing campaign in NY
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget truly depends upon the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the market responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design or our marketing consulting services call us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign operations is the crucial component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead generation and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063