Facebook & Social Media Advertising In Greenlawn

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In Greenlawn, with the interests and geography you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the money?

When you connect with people In Greenlawn, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your website? Are we looking to get people In Greenlawn to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your campaign, we can help you to figure out precisely what you need to accomplish.

Remember to speak with our website design agency In Greenlawn to help you to maximize results. Great designs implemented by our website design experts can help and drive results!

Reaching Your Prospects In Greenlawn on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Focusing on people who have been to your web site previously (retargeting);
• People who are fans of your page;
• Individuals who may have very similar interests (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, occupation, job title, area, passions and even more. These individuals end up part of an "audience" which can include many individuals. Facebook does not give us that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary benefit Facebook offers In Greenlawn is its capacity to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they are not proactively performing a search when they see your ad. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines like Google are limited to people in fact searching. A prospect may be in the market for legal counsel, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Areas

• Are you an attorney? Medical professional? Home renovation business? A restaurant or retailer?
• For any company who does business locally In Greenlawn Facebook is a great way to appear in front of your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small advertising campaign that behaves in very big ways, simply by targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing since they have a true need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's interest. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our pay per click advertising company, our local advertising agency, search engine optimization ad agency on Long Island or remarketing agency in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget genuinely depends upon the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web site design company, our graphic design services on Long Island or our advertising consulting services in New York call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign management is the essential component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation and services of our display ads experts on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063