Facebook & Social Media Advertising In Greenlawn

If you are hoping to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will provide you with access to people In Greenlawn, having the interests and geography you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the money?

After you appear in front of people In Greenlawn, then what? It really depends on what you would like to accomplish. Are we driving people to your website? Are we trying to get people In Greenlawn to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your marketing campaign, we can help you to identify what it is that you really need to achieve.

Remember to speak with our website design company In Greenlawn to help you to maximize results. Quality designs developed by our website design company help you and drive results!

Reaching Your Prospects In Greenlawn on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Targeting people who have visited your website in the past (retargeting);
• Prospects who are followers of your page;
• Potential customers who may have similar interests (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, profession, job title, location, passions and even more. These people become part of an "audience" which may include any number of people. Facebook does not give us that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Greenlawn is its capability to reach prospects that are not actively looking for what you offer. This does not mean they won't be interested. It simply means they aren't proactively performing a search when they see your advertisement. However, they probably were seeking something such as what you offer quite recently.

The search engines like Google are restricted to the people actually searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting to Local Markets

• Are you a lawyer? Medical professional? Home repair business? A restaurant or merchant?
• For any company who conducts business regionally In Greenlawn Facebook is an excellent method to appear in front of your audience.
• We can target your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can run a small marketing campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching because they have a true need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's interest. They might or might not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our Long Island PPC advertising agency, our local ad agency in Suffolk, SEO advertising agency or remarketing companies
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend genuinely will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design on Long Island or our advertising consulting services call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign operations is the critical component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead gen and services of our display advertising professionals on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063