Facebook & Social Media Advertising In Great Neck Gardens

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Great Neck Gardens, possessing the interests and geo targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you get. The concern becomes, will it be worth the cost?

When you connect with people In Great Neck Gardens, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your web site? Are we hoping to get people In Great Neck Gardens to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to launching your campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to let our website design company In Great Neck Gardens to assist your business to maximize results. Effective designs created by our website design agency drive success and secure results!

Reaching Your Prospects In Great Neck Gardens on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your site previously (retargeting);
• Prospects that are fans of your page;
• Potential customers who may have related pursuits (including other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, career, job title, area, hobbies and much more. These people end up part of an "audience" which may include many individuals. Facebook doesn't give us that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary advantage Facebook offers In Great Neck Gardens is its ability to appear in front of prospects that are not proactively searching for what you offer. This does not mean they won't be interested. It just means they aren't actively performing a search when they view your ad. However, they most likely were looking for something like what you offer very recently.

The search engines like Google are limited to individuals in fact searching. A person may be interested in an attorney, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Regional Market Places

• Are you a lawyer? Physician? Home repair company? A restaurant or store?
• For any business who does business regionally In Great Neck Gardens Facebook is an excellent method to appear in front of your audience.
• We can focus on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small campaign that functions in very big ways, by simply focusing on the right prospects, in the right area, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching since they have a genuine need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's attention. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our Nassau PPC ad company, our local advertising company, SEO ad agency or retargeting agency
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend really depends on the numbers.

Suppose Google clicks are $11 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk website design gurus, our graphic design or our marketing consulting services in Nassau call us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign management is the critical component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead gen company in Suffolk and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063