Facebook & Social Media Advertising

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people , having the interests and geo targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The question becomes, can it be worth the money?

After you reach people , then what? It genuinely depends on what you would like to achieve. Are we sending people to your web site? Are we trying to get people to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your advertising campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to let our website design experts to aid your business to maximize results. Great designs implemented by our website design agency help your business and secure results!

Reaching Your Prospects on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your website in the past (retargeting);
• Individuals that are fans of your page;
• Prospects that have similar interests (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, career, job title, area, passions and even more. These people end up part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary advantage Facebook offers is its capability to reach prospects that are not proactively trying to find what you offer. This does not mean they won't be interested. It simply means they aren't actively performing a search when they view your advertisement. However, they probably were looking for something such as what you provide very recently.

The search engines like Google are limited to the people actually searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Areas

• Are you an attorney? Physician? Home repair company? A restaurant or merchant?
• For any company who does business locally Facebook is an excellent way to reach your target audience.
• We can target your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small advertising campaign that behaves in huge ways, by merely concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching since they have a actual need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our pay per click advertising consultants, our local advertising agency, SEO ad agency on Long Island or remarketing companies in Suffolk
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars really depends on the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design gurus, our graphic design services on Long Island or our advertising consulting services in NY contact us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063