Facebook & Social Media Advertising In Garden City South

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will give you the means to access people In Garden City South, possessing the interests and geography you seek.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you receive. The question becomes, will it be worth the money?

When you appear in front of people In Garden City South, then what? It truly depends on what you want to achieve. Are we sending people to your web site? Are we trying to get people In Garden City South to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before launching your advertising campaign, we can help you to identify precisely what you need to accomplish.

Remember to reach out to our website design agency In Garden City South to work with you to achieve real results. Excellent designs developed by our website design company help you and achieve results!

Reaching Your Prospects In Garden City South on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your website previously (retargeting);
• People that are fans of your page;
• Individuals who may have very similar pursuits (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, career, job title, area, hobbies and more. These individuals become part of an "audience" which can include many people. Facebook doesn't give us that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary advantage Facebook offers In Garden City South is its capacity to get to prospects that are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It just means they are not actively performing a search when they view your advertisement. However, they probably were hoping to find something similar to what you provide quite recently.

The search engines like Google are restricted to the people actually searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Market Places

• Are you a lawyer? Physician? Home services business? A restaurant or retailer?
• For any organization who conducts business locally In Garden City South Facebook is a superb method to reach your target audience.
• We have the ability to target your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small campaign that behaves in huge ways, by merely concentrating on the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing since they have a real need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's focus. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our pay per click advertising consultants, our local advertising company in Nassau County, SEO company in NY or retargeting agency on LI
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget genuinely depends upon the numbers.

Suppose Bing clicks are $11 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design professionals, our graphic design experts in Nassau County or our advertising consulting services call us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the critical component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead generation service in NY and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063