Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Garden City South If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will provide you with access to people In Garden City South, possessing the interests and geography you seek. Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you get. The question becomes, can it be worth the money? Once you reach people In Garden City South, then what? It genuinely depends on what you want to accomplish. Are we driving visitors to your web site? Are we looking to get people In Garden City South to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations? Prior to launching your marketing campaign, we are able to help you to pinpoint what it is that you need to achieve. Remember to allow our website design agency In Garden City South to assist your business to achieve real results. Strong designs implemented by our website design experts drive success and drive results! Reaching Your Prospects In Garden City South on Facebook There are many ways to reach an "Audience" on Facebook: Concentrating on people who have been to your site before (retargeting); Prospects who are enthusiasts of your page; Individuals who have related interests (such as other pages on Facebook); Individuals who meet demographic considerations; Prospects that are already your customers; and the list goes on... With Facebook, we can easily target individuals - by gender, age, salary, occupation, job title, area, hobbies and much more. These individuals become part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created. We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Facebook Pro: Facebook's Advantage Over Google and Bing: No Search Required The primary advantage Facebook offers In Garden City South is its capacity to reach prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't proactively conducting a search when they view your ad. However, they most likely were hoping to find something such as what you provide very recently. The search engines are limited to people actually searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect. Pro: Facebook is Fantastic for Getting into Local Market Places Are you an attorney? Medical professional? Home repair business? A restaurant or retailer? For any company who does business locally In Garden City South Facebook is a superb way to reach your target audience. We can concentrate on your prospects in many ways. Only need to reach women 35-65 in 3 zip codes? Not an issue! Want to have a special on Wednesday? We are able to do that. The appeal of Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, by merely concentrating on the right prospects, in the right geo, with the right message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well. However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in some other frame of mind. Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching since they have a real need. They tend to convert from web surfer to prospect at a greater rate, because they have a current need that they must satisfy (finding legal help). In contrast, an ad on Facebook might capture a person's focus. They may or may not be actively shopping for an attorney, but still have the need. For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next. If you would like to discuss the services of our Suffolk County pay per click advertising company, our local ad experts, search engine optimization advertising agency or retargeting agency in NY please contact our offices. So is Social Media Advertising on Facebook a Good Deal? Whether Facebook is really a "good deal" for your marketing spend truly will depend on the numbers. Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which is best? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch! The point is... there is no "right answer." It will depend on your strategy, your offer, and how the marketplace reacts to you. The "right answer" is to test, modify, and test yet again. Just remember to have your design strong before launching ads like these. For info about our LI website design professionals, our graphic design in Nassau County or our advertising consulting services in Nassau contact us today. Facebook Strategies Need To Be Maintained and Optimized Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences. Some changes can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign management is the essential component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook. Our lead generation company in NY and services of our paid media ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Talk About Your Marketing In Garden City South and Facebook Everybody's requirements are very different, there are no absolute solutions. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a consultation . We're very happy to talk about your business and requires, and see if there is a way we are able to assist you to successfully grow your business. 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