Facebook & Social Media Advertising In Franklin Square

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Franklin Square, possessing the interests and geo targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The question becomes, can it be worth it?

Once you appear in front of people In Franklin Square, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your website? Are we looking to get people In Franklin Square to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before starting your marketing campaign, we are able to help you to identify precisely what you need to achieve.

Remember to meet with our website design experts In Franklin Square to work with your business to achieve results. Great designs designed by our website design agency can help and achieve results!

Reaching Your Prospects In Franklin Square on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your site previously (retargeting);
• People who are followers of your page;
• Prospects who have similar passions (such as other pages on Facebook);
• Individuals who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, occupation, job title, location, passions and even more. These people become part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Franklin Square is its ability to get to prospects that are not actively looking for what you offer. This does not mean they won't be interested. It simply means they aren't proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something such as what you offer very recently.

The search engines like Google are limited to the people in fact searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Markets

• Are you a lawyer? Physician? Home repair business? A restaurant or merchant?
• For any organization who conducts business regionally In Franklin Square Facebook is a superb way to appear in front of your target audience.
• We can concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small advertising campaign that functions in very big ways, by simply concentrating on the right prospects, in the right region, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are searching since they have a true need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's focus. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our NY pay per click ad consultants, our local ad agency in Nassau, SEO advertising agency or retargeting agency
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget genuinely depends on the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our LI web design company, our graphic design in Suffolk County or our marketing consulting services in NY call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign operations is the critical component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead gen company and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063