Facebook & Social Media Advertising In Fort Salonga

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Fort Salonga, having the interests and geo targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, will it be worth the money?

When you appear in front of people In Fort Salonga, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your website? Are we looking to get people In Fort Salonga to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before starting your advertising campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to meet with our website design agency In Fort Salonga to assist you to achieve results. Great designs from our website design agency drive success and secure results!

Reaching Your Prospects In Fort Salonga on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your site previously (retargeting);
• Potential customers who are followers of your page;
• Individuals who may have similar passions (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, career, job title, area, hobbies and even more. These people become part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In Fort Salonga is its capability to appear in front of prospects that are not proactively looking for what you offer. This does not mean they won't be interested. It simply means they aren't proactively conducting a search when they view your ad. However, they probably were seeking something like what you provide quite recently.

The search engines are restricted to individuals in fact searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Market Places

• Are you a lawyer? Physician? Home renovation business? A restaurant or merchant?
• For any company who does business locally In Fort Salonga Facebook is a great technique to appear in front of your audience.
• We can focus on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small campaign that functions in huge ways, by just focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are searching because they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our New York PPC ad agency, our local ad agency in New York, search engine optimization ad agency on Long Island or retargeting agencies in NY
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars genuinely depends upon the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our NY web site design experts, our graphic design or our marketing consulting services on Long Island contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the essential component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead gen company and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063