Facebook & Social Media Advertising In Eatons Neck

If you are hoping to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Eatons Neck, having the interests and geo targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth it?

When you reach people In Eatons Neck, then what? It truly depends on what you want to achieve. Are we pushing visitors to your site? Are we looking to get people In Eatons Neck to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to speak with our website design company In Eatons Neck to aid you to maximize results. Powerful designs developed by our website design company drive success and secure results!

Reaching Your Prospects In Eatons Neck on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your site previously (retargeting);
• Prospects who are enthusiasts of your page;
• Individuals that have related interests (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, career, job title, area, pursuits and much more. These people become part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Eatons Neck is its capability to reach prospects who are not proactively looking for what you offer. This doesn't mean they will not have an interest. It just means they are not proactively conducting a search when they see your advertisement. However, they most likely were looking for something such as what you provide quite recently.

The search engines are restricted to the people in fact searching. A person may be considering legal counsel, but if they aren't doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Markets

• Are you a lawyer? Physician? Home renovation business? A restaurant or store?
• For any business who does business locally In Eatons Neck Facebook is a superb method to reach your audience.
• We have the ability to target your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small advertising campaign that behaves in very big ways, by just targeting the correct prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing since they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's attention. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our Suffolk County pay per click advertising agency, our local advertising agency, SEO advertising agency in Suffolk or remarketing campaign in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget really depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design company, our graphic design experts or our marketing consulting services contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the essential component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063