Facebook & Social Media Advertising In East Patchogue

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In East Patchogue, possessing the interests and geography you seek.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you get. The question becomes, can it be worth the money?

Once you reach people In East Patchogue, then what? It truly depends on what you want to accomplish. Are we sending visitors to your web site? Are we looking to get people In East Patchogue to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your advertising campaign, we can help you to identify precisely what you really need to achieve.

Remember to allow our website design company In East Patchogue to help your business to maximize results. Effective designs designed by our website design agency will help and drive results!

Reaching Your Prospects In East Patchogue on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your site previously (retargeting);
• Prospects that are followers of your page;
• Prospects who have related pursuits (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, profession, job title, area, pursuits and even more. These people become part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main advantage Facebook offers In East Patchogue is its capacity to get to prospects who are not proactively looking for what you offer. This does not mean they won't be interested. It simply means they are not proactively conducting a search when they view your advertisement. However, they most likely were looking for something such as what you offer very recently.

The search engines like Google are limited to individuals actually searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Market Places

• Are you an attorney? Medical professional? Home renovation business? A restaurant or store?
• For any company who does business regionally In East Patchogue Facebook is an excellent technique to appear in front of your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, by merely focusing on the correct prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are searching because they have a actual need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our pay per click ad agency, our local advertising professionals in Suffolk County, search engine optimization advertising agency or retargeting agency in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars truly depends upon the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our LI web site design agency, our graphic design in Suffolk or our advertising consulting services in Nassau contact us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the crucial component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead gen company in Suffolk County and services of our paid media advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063